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Reverse-Engineering the 2012 Campaign

game plan

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If you haven't heard the latest polls, President Obama is down 4, and Democrats are projected to lose the Senate by one single seat.

Here is how we're going to change that:

Right now, we're on the air in twelve battleground states fighting Rove's millions. But we must increase our spending immediately.

It's going to take $X million in emergency funding before tomorrow's Vice Presidential debate to make this happen.

Could you contribute $X to this Emergency Media Fund immediately? If we implement this plan before tomorrow night, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Crystal King

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

You may have seen projections showing President Obama behind and Democrats losing the Senate by one single seat.

We have a plan to turn the tide: We're currently on the air in 12 swing states, but we've identified three key battlegrounds where our numbers are slipping: POLLING UPDATE Presidential Senate OHIO Romney +1 TIE WISCONSIN Obama +2 Baldwin D +3 NEVADA TIE Heller R +3 Therefore, an immediate increase in spending is required. We must put $X million into the Emergency Media Fund before tomorrow's Vice Presidential Debate to implement this plan. Knowing these polling numbers, can you rush $X to the Emergency Media Fund?

President Obama needs these three battlegrounds. And if you don't step up before tomorrow night, we could fall just short and lose the White House and Senate.

Don't let that happen. Contribute $X immediately [url]

Let's win, Anna Chu Policy Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

BREAKING NEWS: A just-released poll shows we're leading the Senate race in Arizona 47-43! If we win this race, we can fend off a Republican takeover of the Senate. This is huge!

We're already on the air in Arizona, but today, Karl Rove's biggest ad campaign of this election is running attack after attack. We need to put $X.1 million more in the Emergency Media Fund before tomorrow's debate if we want to hold him off. Can you give $X right away? -Guy

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Emergency funding

From: info@dscc.org

Sent: Oct. 10, 2012, 10:12 a.m.




If you haven't heard the latest polls, President Obama is down 4, and Democrats are projected to lose the Senate by one single seat.

Here is how we're going to change that:

Right now, we're on the air in twelve battleground states fighting Rove's millions. But we must increase our spending immediately.

It's going to take $X million in emergency funding before tomorrow's Vice Presidential debate to make this happen.

Could you contribute $X to this Emergency Media Fund immediately? If we implement this plan before tomorrow night, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Crystal King

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Emergency funding

From: info@dscc.org

Sent: Oct. 10, 2012, 10:12 a.m.




If you haven't heard the latest polls, President Obama is down 4, and Democrats are projected to lose the Senate by one single seat.

Here is how we're going to change that:

Right now, we're on the air in twelve battleground states fighting Rove's millions. But we must increase our spending immediately.

It's going to take $X million in emergency funding before tomorrow's Vice Presidential debate to make this happen.

Could you contribute $X to this Emergency Media Fund immediately? If we implement this plan before tomorrow night, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Crystal King

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



If you haven't heard the latest polls, President Obama is down 4, and Democrats are projected to lose the Senate by one single seat.

Here is how we're going to change that:

Right now, we're on the air in twelve battleground states fighting Rove's millions. But we must increase our spending immediately.

It's going to take $X million in emergency funding before tomorrow's Vice Presidential debate to make this happen.

Could you contribute $X to this Emergency Media Fund immediately? If we implement this plan before tomorrow night, we can flip these polling numbers by the weekend. If we don't, the race for the White House and Senate could slip through our fingers.

Contribute $X right away [url]

Let's fight, Crystal King

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

You may have seen projections showing President Obama behind and Democrats losing the Senate by one single seat.

We have a plan to turn the tide: We're currently on the air in 12 swing states, but we've identified three key battlegrounds where our numbers are slipping: POLLING UPDATE Presidential Senate OHIO Romney +1 TIE WISCONSIN Obama +2 Baldwin D +3 NEVADA TIE Heller R +3 Therefore, an immediate increase in spending is required. We must put $X million into the Emergency Media Fund before tomorrow's Vice Presidential Debate to implement this plan. Knowing these polling numbers, can you rush $X to the Emergency Media Fund?

President Obama needs these three battlegrounds. And if you don't step up before tomorrow night, we could fall just short and lose the White House and Senate.

Don't let that happen. Contribute $X immediately [url]

Let's win, Anna Chu Policy Director

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

BREAKING NEWS: A just-released poll shows we're leading the Senate race in Arizona 47-43! If we win this race, we can fend off a Republican takeover of the Senate. This is huge!

We're already on the air in Arizona, but today, Karl Rove's biggest ad campaign of this election is running attack after attack. We need to put $X.1 million more in the Emergency Media Fund before tomorrow's debate if we want to hold him off. Can you give $X right away? -Guy

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.