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Reverse-Engineering the 2012 Campaign

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2 email variations

13

recipients

Romney-Ryan and I are on the road just about every day now -- and we both look forward to bringing supporters like you along with us whenever we can.

For today only, if you make a donation of $X or more, you will be entered for a chance to join one of us for a day on the road.

We'll fly the winner and a guest of his or her choice to meet with one of us on the campaign trail -- so don't miss your chance to enter.

Donate now at: [url]

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

12

recipients

Romney-Ryan and I are on the road every day now, and it's always better when we can bring supporters like you along with us. That's why we're both excited about this Day on the Road contest.

If you want to hit the road with one of us for a day, now is your chance to enter -- but time is running out.

Donate $X or more by midnight tonight to be entered for a chance to win -- and soon you and a friend could join one of us on the campaign trail.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer

Subject: Hit the road with us

From: info@mittromney.com

Sent: Sept. 29, 2012, 6:16 a.m.


Romney-Ryan and I are on the road just about every day now -- and we both look forward to bringing supporters like you along with us whenever we can.

For today only, if you make a donation of $X or more, you will be entered for a chance to join one of us for a day on the road.

We'll fly the winner and a guest of his or her choice to meet with one of us on the campaign trail -- so don't miss your chance to enter.

Donate now at: [url]

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

 

Compare variations

Subject: Hit the road with us

From: info@mittromney.com

Sent: Sept. 29, 2012, 6:16 a.m.


Romney-Ryan and I are on the road just about every day now -- and we both look forward to bringing supporters like you along with us whenever we can.

For today only, if you make a donation of $X or more, you will be entered for a chance to join one of us for a day on the road.

We'll fly the winner and a guest of his or her choice to meet with one of us on the campaign trail -- so don't miss your chance to enter.

Donate now at: [url]

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Romney-Ryan and I are on the road just about every day now -- and we both look forward to bringing supporters like you along with us whenever we can.

For today only, if you make a donation of $X or more, you will be entered for a chance to join one of us for a day on the road.

We'll fly the winner and a guest of his or her choice to meet with one of us on the campaign trail -- so don't miss your chance to enter.

Donate now at: [url]

Hope to see you soon,

Paul Ryan

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114. Victory_Disclaimer

Romney-Ryan and I are on the road every day now, and it's always better when we can bring supporters like you along with us. That's why we're both excited about this Day on the Road contest.

If you want to hit the road with one of us for a day, now is your chance to enter -- but time is running out.

Donate $X or more by midnight tonight to be entered for a chance to win -- and soon you and a friend could join one of us on the campaign trail.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Saturday, September 29, 2012 at 12:01 am Eastern Daylight Time and ends on Saturday, September 29, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Standard Time on Saturday, September 29, 2012. One 1 winner will receive the following Prize: two 2 round-trip coach class plane tickets within the continental United States, for use by the winner and a guest, on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; two 2 one-night hotel stays at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Victory_Disclaimer