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Reverse-Engineering the 2012 Campaign

Excuse me

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4 email variations

74

recipients



I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So if you've been thinking about making a donation to help build this campaign, today's the day to do it.

So excuse my bluntness: Can you donate before tonight's deadline?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.

19

recipients



Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

Or donate another amount:

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford

National Finance Director

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

6

recipients

Obama - Biden Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

You said you're planning to chip in to help build this campaign at some point between now and Election Day. There isn't a better time than right now.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

3

recipients











Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

If you weren't planning on making a donation to help build this campaign, today is the day to reconsider.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford

National Finance Director

Obama for America







Contributions or gifts to Obama for America are not tax deductible.











Update address | Unsubscribe

Subject: Excuse me

From: info@barackobama.com

Sent: June 30, 2012, 4:37 p.m.




I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So if you've been thinking about making a donation to help build this campaign, today's the day to do it.

So excuse my bluntness: Can you donate before tonight's deadline?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Excuse me

From: info@barackobama.com

Sent: June 30, 2012, 4:37 p.m.




I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So if you've been thinking about making a donation to help build this campaign, today's the day to do it.

So excuse my bluntness: Can you donate before tonight's deadline?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So if you've been thinking about making a donation to help build this campaign, today's the day to do it.

So excuse my bluntness: Can you donate before tonight's deadline?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

     -- QUICK DONATE: $X

Or donate another amount:

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford

National Finance Director

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

Obama - Biden Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

You said you're planning to chip in to help build this campaign at some point between now and Election Day. There isn't a better time than right now.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe











Hey,

I'm not going to lie. It's been a long, long week.

I went straight from celebrating the Supreme Court ruling on health care to staring down the single biggest fundraising deadline of this campaign so far.

If you weren't planning on making a donation to help build this campaign, today is the day to reconsider.

So excuse my bluntness: Can you donate before tonight's deadline at midnight your time?

[url]

Just a few hours left till bedtime. Let's go,

Rufus

Rufus Gifford

National Finance Director

Obama for America







Contributions or gifts to Obama for America are not tax deductible.











Update address | Unsubscribe