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Reverse-Engineering the 2012 Campaign

Excuse my French

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2 email variations

16

recipients

--

Coming to a television commercial break near you: $X million of dishonest ads distorting President Obama's record.

We knew Boehner, Cantor, and the Republicans weren't going to give up the Speaker's gavel without a fight. And now, with Paul Ryan at the top of the ticket, they're doing anything and everything they can to hold on to power.

So here's the plan: we're going to call out their lies, hold Republicans accountable for voting to put millionaires before Medicare, and win a Democratic House for President Obama.

Sound good? Then we need you right now.

Donate $X or more to fight Republican attacks and win a Democratic House majority

Our polls show that if voters have the facts, we'll win. But now we're facing millions of dollars in dishonest attacks distorting President Obama's record.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

2

recipients

--



Mitt Romney and Paul Ryan are going all-in on Medicare.

Here's their plan: blanket the airwaves with dishonest attacks on President Obama, then claim that Republicans are the ones trying to protect Medicare.

Excuse my French, but it's load of bull.

We have to get our own ads on the air and organizers on the ground ASAP to set the record straight.

Stand with President Obama: Donate $X or more to help us fight Republican attacks and set the record straight

They're outspending us, but the truth hurts the most. And the truth is. The Romney-Ryan plan would end Medicare. Period. With your help, we're going to make sure every voter knows about it.

Please donate $X or whatever you can to help us win this election and back up President Obama with Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: give up?

From: dccc@dccc.org

Sent: Aug. 18, 2012, 6:24 a.m.


--

Coming to a television commercial break near you: $X million of dishonest ads distorting President Obama's record.

We knew Boehner, Cantor, and the Republicans weren't going to give up the Speaker's gavel without a fight. And now, with Paul Ryan at the top of the ticket, they're doing anything and everything they can to hold on to power.

So here's the plan: we're going to call out their lies, hold Republicans accountable for voting to put millionaires before Medicare, and win a Democratic House for President Obama.

Sound good? Then we need you right now.

Donate $X or more to fight Republican attacks and win a Democratic House majority

Our polls show that if voters have the facts, we'll win. But now we're facing millions of dollars in dishonest attacks distorting President Obama's record.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: give up?

From: dccc@dccc.org

Sent: Aug. 18, 2012, 6:24 a.m.


--

Coming to a television commercial break near you: $X million of dishonest ads distorting President Obama's record.

We knew Boehner, Cantor, and the Republicans weren't going to give up the Speaker's gavel without a fight. And now, with Paul Ryan at the top of the ticket, they're doing anything and everything they can to hold on to power.

So here's the plan: we're going to call out their lies, hold Republicans accountable for voting to put millionaires before Medicare, and win a Democratic House for President Obama.

Sound good? Then we need you right now.

Donate $X or more to fight Republican attacks and win a Democratic House majority

Our polls show that if voters have the facts, we'll win. But now we're facing millions of dollars in dishonest attacks distorting President Obama's record.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Coming to a television commercial break near you: $X million of dishonest ads distorting President Obama's record.

We knew Boehner, Cantor, and the Republicans weren't going to give up the Speaker's gavel without a fight. And now, with Paul Ryan at the top of the ticket, they're doing anything and everything they can to hold on to power.

So here's the plan: we're going to call out their lies, hold Republicans accountable for voting to put millionaires before Medicare, and win a Democratic House for President Obama.

Sound good? Then we need you right now.

Donate $X or more to fight Republican attacks and win a Democratic House majority

Our polls show that if voters have the facts, we'll win. But now we're facing millions of dollars in dishonest attacks distorting President Obama's record.

Please donate $X or whatever you can to back up President Obama with a Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



Mitt Romney and Paul Ryan are going all-in on Medicare.

Here's their plan: blanket the airwaves with dishonest attacks on President Obama, then claim that Republicans are the ones trying to protect Medicare.

Excuse my French, but it's load of bull.

We have to get our own ads on the air and organizers on the ground ASAP to set the record straight.

Stand with President Obama: Donate $X or more to help us fight Republican attacks and set the record straight

They're outspending us, but the truth hurts the most. And the truth is. The Romney-Ryan plan would end Medicare. Period. With your help, we're going to make sure every voter knows about it.

Please donate $X or whatever you can to help us win this election and back up President Obama with Democratic majority:

[url]

Thanks,

Mike

Mike Ryan DCCC Policy Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!