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Reverse-Engineering the 2012 Campaign

Final

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2 email variations

39

recipients

This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on

every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X or more today:

[url]

Thank you for everything.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

15

recipients

This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on what we have in the bank. In a race as close as this one, every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X today:

[url]

Thank you for everything.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Final

From: info@barackobama.com

Sent: Nov. 2, 2012, 1:56 p.m.


This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on

every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X or more today:

[url]

Thank you for everything.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Final

From: info@barackobama.com

Sent: Nov. 2, 2012, 1:56 p.m.


This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on

every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X or more today:

[url]

Thank you for everything.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on

every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X or more today:

[url]

Thank you for everything.

Michelle

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This is it, is the last week of Barack's last campaign, and today is your last chance to chip in and help strengthen it for the final and most difficult stretch.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Our final budget deadline is tonight at midnight, and that means our final decisions will be made tomorrow based on what we have in the bank. In a race as close as this one, every single dollar will play a role in whether Barack wins or loses.

I don't plan on waking up on November 7th wishing I had done just a little bit more when I still had the chance.

I hope you don't, either. Please donate $X today:

[url]

Thank you for everything.

Michelle

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible