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Reverse-Engineering the 2012 Campaign

✈ Fly free to Chicago for Election Night - and meet the President

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The model for this email is
  • weak
  • relatively accurate
  • accurate
weak,
and found it may have been targeted based on donation signal* and state.
 

5 email variations

39

recipients



The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

15

recipients

Obama - Biden --

The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Election Night in Chicago

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients

Obama - Biden

The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotels are on us you don't want to miss this final contest.

Election Night in Chicago

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

There's nothing like Election Night, nerve-wracking until the end and this one definitely will be but it's just amazing to be a part of.

We're having our Election Night event here in Chicago, and you have a chance to be flown out here, with a guest, to meet President Obama and witness his speech from the front row that night if you chip in $X or whatever you can right now, you'll be automatically entered to be there.

I've been around for more Election Night events than I care to admit, but they never get old. This year's will be particularly special. It's Barack's last campaign and it's mine, too.

There won't be another chance on this campaign for you to be a part of an event like this.

You've been working hard for months now, and I can't imagine a better way to spend the last day of the campaign than here in Chicago, with the President, front and center when he addresses the nation on Election Night.

You don't want to miss this opportunity get your name in:

[url]

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech.

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Secret's out:

From: info@barackobama.com

Sent: Oct. 25, 2012, 1:30 p.m.




The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Secret's out:

From: info@barackobama.com

Sent: Oct. 25, 2012, 1:30 p.m.




The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotel are on us -- you don't want to miss this final contest.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Election Night in Chicago

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

The secret's out: You can join the President in Chicago on Election Night and have a front row ticket to history .

Flights and hotels are on us you don't want to miss this final contest.

Election Night in Chicago

Chip in $X or whatever you can and you'll be automatically entered:

[url]

Good luck!

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

There's nothing like Election Night, nerve-wracking until the end and this one definitely will be but it's just amazing to be a part of.

We're having our Election Night event here in Chicago, and you have a chance to be flown out here, with a guest, to meet President Obama and witness his speech from the front row that night if you chip in $X or whatever you can right now, you'll be automatically entered to be there.

I've been around for more Election Night events than I care to admit, but they never get old. This year's will be particularly special. It's Barack's last campaign and it's mine, too.

There won't be another chance on this campaign for you to be a part of an event like this.

You've been working hard for months now, and I can't imagine a better way to spend the last day of the campaign than here in Chicago, with the President, front and center when he addresses the nation on Election Night.

You don't want to miss this opportunity get your name in:

[url]

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech.

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »