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Reverse-Engineering the 2012 Campaign

Fly with me

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To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Ann likes to joke that the campaign plane should be called "Hair Force One."

Personally, I don't quite know what to call it, but I do know it's crucial in getting this campaign's message to every corner of the country. And with just 54 days left until the election, we will be putting it to good use.

I'm excited to invite two of my supporters to come on board the plane, and join me for a day on this important journey. [url] I hope you'll enter for a chance to fly with me .

[url]

I don't know exactly what our itinerary will be, but if you're one of the winners -- I can tell you it will be exciting. And, who knows, maybe you and I will come up with a better name for the campaign plane.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class commercial plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Subject: Fly with me

From: info@mittromney.com

Sent: Sept. 13, 2012, 12:24 p.m.


To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Ann likes to joke that the campaign plane should be called "Hair Force One."

Personally, I don't quite know what to call it, but I do know it's crucial in getting this campaign's message to every corner of the country. And with just 54 days left until the election, we will be putting it to good use.

I'm excited to invite two of my supporters to come on board the plane, and join me for a day on this important journey. [url] I hope you'll enter for a chance to fly with me .

[url]

I don't know exactly what our itinerary will be, but if you're one of the winners -- I can tell you it will be exciting. And, who knows, maybe you and I will come up with a better name for the campaign plane.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class commercial plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.