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Reverse-Engineering the 2012 Campaign

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2 email variations

17

recipients



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

[url]

This election will have consequences for everyone. Rich, poor, black, white, Hispanic, Asian American, gay or straight, every American has something to lose -- and something to gain -- from what happens this November. As Americans, we're in this together, for one and for all.

So let your friends and family know you care, and make sure they have all the information they need to make their voices heard in this election.

Share this image, forward this email, and spread the word:

[url]

Jessica Alba

P.S. -- Make sure you're ready to vote this fall. Putting your hand over your heart is making a promise. Casting your ballot is keeping it:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

2

recipients



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

Subject: For all

From: info@barackobama.com

Sent: Sept. 19, 2012, 9:50 p.m.




Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

[url]

This election will have consequences for everyone. Rich, poor, black, white, Hispanic, Asian American, gay or straight, every American has something to lose -- and something to gain -- from what happens this November. As Americans, we're in this together, for one and for all.

So let your friends and family know you care, and make sure they have all the information they need to make their voices heard in this election.

Share this image, forward this email, and spread the word:

[url]

Jessica Alba

P.S. -- Make sure you're ready to vote this fall. Putting your hand over your heart is making a promise. Casting your ballot is keeping it:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

 

Compare variations

Subject: For all

From: info@barackobama.com

Sent: Sept. 19, 2012, 9:50 p.m.




Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

[url]

This election will have consequences for everyone. Rich, poor, black, white, Hispanic, Asian American, gay or straight, every American has something to lose -- and something to gain -- from what happens this November. As Americans, we're in this together, for one and for all.

So let your friends and family know you care, and make sure they have all the information they need to make their voices heard in this election.

Share this image, forward this email, and spread the word:

[url]

Jessica Alba

P.S. -- Make sure you're ready to vote this fall. Putting your hand over your heart is making a promise. Casting your ballot is keeping it:

[url]

--------------------------------------------------------------------- Paid for by Obama for America



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

[url]

This election will have consequences for everyone. Rich, poor, black, white, Hispanic, Asian American, gay or straight, every American has something to lose -- and something to gain -- from what happens this November. As Americans, we're in this together, for one and for all.

So let your friends and family know you care, and make sure they have all the information they need to make their voices heard in this election.

Share this image, forward this email, and spread the word:

[url]

Jessica Alba

P.S. -- Make sure you're ready to vote this fall. Putting your hand over your heart is making a promise. Casting your ballot is keeping it:

[url]

--------------------------------------------------------------------- Paid for by Obama for America



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote: