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Reverse-Engineering the 2012 Campaign

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Millions of people are still undecided -- about whether to support President Obama, or even whether to vote at all. Chances are you know some of them, and now's the time to start the conversation.

So we're starting a simple project called "Forward this:" -- a collection of the best, most forwardable content to help spark a conversation that helps someone decide to vote for our guy.

Have you seen something incredibly persuasive or inspiring? Got your own list of reasons or a personal story? Send it in to [email] and maybe we'll forward it to everyone else.

We're already pulling together some good stuff and will be on the lookout for more. Sometimes it might be one thing, sometimes it might be many things around a theme. The hope is you'll find something that you'll want to forward along to someone on the fence about supporting Obama -- or potentially on the fence about voting at all.

So to get things started, here's something that has been circulating on Facebook, and which we in the office love.

Share this, or forward this email:

[url]

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook:

[url]

Share on Twitter:

[url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients

Obama - Biden --

Think fast: You're on an elevator with an undecided voter.

If you had 30 seconds to convince them why they should vote to re-elect Barack Obama, what would you say?

Maybe something like the list at the bottom of this message?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama. Today, it's a supporter's handmade list of why they support our president.

If you like it, we ask that you forward this email to any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some .

All you have to do is pass it on.

And if you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along.

With 13 days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Thanks for your help.

Now share this graphic, or forward this email:

Forward this.

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook Share on Twitter [url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Forward this:

From: info@barackobama.com

Sent: Oct. 25, 2012, 1:20 a.m.




Millions of people are still undecided -- about whether to support President Obama, or even whether to vote at all. Chances are you know some of them, and now's the time to start the conversation.

So we're starting a simple project called "Forward this:" -- a collection of the best, most forwardable content to help spark a conversation that helps someone decide to vote for our guy.

Have you seen something incredibly persuasive or inspiring? Got your own list of reasons or a personal story? Send it in to [email] and maybe we'll forward it to everyone else.

We're already pulling together some good stuff and will be on the lookout for more. Sometimes it might be one thing, sometimes it might be many things around a theme. The hope is you'll find something that you'll want to forward along to someone on the fence about supporting Obama -- or potentially on the fence about voting at all.

So to get things started, here's something that has been circulating on Facebook, and which we in the office love.

Share this, or forward this email:

[url]

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook:

[url]

Share on Twitter:

[url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Forward this:

From: info@barackobama.com

Sent: Oct. 25, 2012, 1:20 a.m.




Millions of people are still undecided -- about whether to support President Obama, or even whether to vote at all. Chances are you know some of them, and now's the time to start the conversation.

So we're starting a simple project called "Forward this:" -- a collection of the best, most forwardable content to help spark a conversation that helps someone decide to vote for our guy.

Have you seen something incredibly persuasive or inspiring? Got your own list of reasons or a personal story? Send it in to [email] and maybe we'll forward it to everyone else.

We're already pulling together some good stuff and will be on the lookout for more. Sometimes it might be one thing, sometimes it might be many things around a theme. The hope is you'll find something that you'll want to forward along to someone on the fence about supporting Obama -- or potentially on the fence about voting at all.

So to get things started, here's something that has been circulating on Facebook, and which we in the office love.

Share this, or forward this email:

[url]

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook:

[url]

Share on Twitter:

[url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Millions of people are still undecided -- about whether to support President Obama, or even whether to vote at all. Chances are you know some of them, and now's the time to start the conversation.

So we're starting a simple project called "Forward this:" -- a collection of the best, most forwardable content to help spark a conversation that helps someone decide to vote for our guy.

Have you seen something incredibly persuasive or inspiring? Got your own list of reasons or a personal story? Send it in to [email] and maybe we'll forward it to everyone else.

We're already pulling together some good stuff and will be on the lookout for more. Sometimes it might be one thing, sometimes it might be many things around a theme. The hope is you'll find something that you'll want to forward along to someone on the fence about supporting Obama -- or potentially on the fence about voting at all.

So to get things started, here's something that has been circulating on Facebook, and which we in the office love.

Share this, or forward this email:

[url]

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook:

[url]

Share on Twitter:

[url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Think fast: You're on an elevator with an undecided voter.

If you had 30 seconds to convince them why they should vote to re-elect Barack Obama, what would you say?

Maybe something like the list at the bottom of this message?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama. Today, it's a supporter's handmade list of why they support our president.

If you like it, we ask that you forward this email to any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some .

All you have to do is pass it on.

And if you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along.

With 13 days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Thanks for your help.

Now share this graphic, or forward this email:

Forward this.

Guess what? The number of private-sector jobs created under the President has actually DOUBLED since this supporter put together this list. To date, we've had more than 31 consecutive months of job growth, and 5.2 million new private-sector jobs created.

Share on Facebook Share on Twitter [url]

Obama for America

---- Time is running out. Chip in today, when your donation can make the biggest difference.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.