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Reverse-Engineering the 2012 Campaign

Forward this: 537 votes

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

4 email variations

51

recipients

you know someone who doesn't think their vote will matter in this election?

Forward this video along to them:

[url]

Share on Facebook:

[url]

Share on Twitter:

[url]

--- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts:

[url]

With three days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

44

recipients



In the past week, President Obama received two powerful endorsements from leaders who aren't exactly partisan Democrats: Colin Powell and Bloomberg.

Take a look at them, and forward along:

Colin Powell, former Secretary of State and chairman of the Joint Chiefs of Bloomberg, mayor of New York City:

"A Vote for a President to Lead on Climate Change" Bloomberg By Mayor Bloomberg

... When I step into the voting booth, I think about the world I want to leave my two daughters, and the values that are required to guide us there. The two parties' nominees for president offer different visions of where they want to lead America.

One believes a woman's right to choose should be protected for future generations; one does not. That difference, given the likelihood of Supreme Court vacancies, weighs heavily on my decision.

One recognizes marriage equality as consistent with America's march of freedom; one does not. I want our president to be on the right side of history.

One sees climate change as an urgent problem that threatens our planet; one does not. I want our president to place scientific evidence and risk management above electoral politics.

Read more.

------------------- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their minds about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With four days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Contributions or gifts to Obama for America are not tax deductible.

4

recipients

Obama - Biden --

Before people you know cast a ballot, make sure they know exactly how far this administration has taken us.

Forward this:

Twelve must-share facts about President Obama's record

32 straight months of job growth

Obamacare

Women's health

Iraq

Education

Small business

Jobs

Taxes

Wall Street Reform

Energy

Women's issues

Equal rights

barackobama.com/plans

[url]

Share on Facebook Share on Twitter

------------------- What is this?

Every day until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With two days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients

Obama - Biden

Women:

Forward this: Republican women for Obama

[url]

Share on Facebook Share on Twitter

Parents:

Forward this: Republican parents for Obama

[url]

Share on Facebook Share on Twitter

Veterans:

Forward this: Republican veterans for Obama

[url]

Share on Facebook Share on Twitter

------------------- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With less than a week to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Donate

Paid for by Obama for America Contributions or gifts to Obama for America are not tax deductible.

Subject: Forward this: Your vote matters

From: info@barackobama.com

Sent: Nov. 4, 2012, 12:48 a.m.


you know someone who doesn't think their vote will matter in this election?

Forward this video along to them:

[url]

Share on Facebook:

[url]

Share on Twitter:

[url]

--- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts:

[url]

With three days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Forward this: Your vote matters

From: info@barackobama.com

Sent: Nov. 4, 2012, 12:48 a.m.


you know someone who doesn't think their vote will matter in this election?

Forward this video along to them:

[url]

Share on Facebook:

[url]

Share on Twitter:

[url]

--- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts:

[url]

With three days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

you know someone who doesn't think their vote will matter in this election?

Forward this video along to them:

[url]

Share on Facebook:

[url]

Share on Twitter:

[url]

--- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts:

[url]

With three days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Time is running out. Chip in today, when your donation can make the biggest difference:

[url]

- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



In the past week, President Obama received two powerful endorsements from leaders who aren't exactly partisan Democrats: Colin Powell and Bloomberg.

Take a look at them, and forward along:

Colin Powell, former Secretary of State and chairman of the Joint Chiefs of Bloomberg, mayor of New York City:

"A Vote for a President to Lead on Climate Change" Bloomberg By Mayor Bloomberg

... When I step into the voting booth, I think about the world I want to leave my two daughters, and the values that are required to guide us there. The two parties' nominees for president offer different visions of where they want to lead America.

One believes a woman's right to choose should be protected for future generations; one does not. That difference, given the likelihood of Supreme Court vacancies, weighs heavily on my decision.

One recognizes marriage equality as consistent with America's march of freedom; one does not. I want our president to be on the right side of history.

One sees climate change as an urgent problem that threatens our planet; one does not. I want our president to place scientific evidence and risk management above electoral politics.

Read more.

------------------- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their minds about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With four days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Before people you know cast a ballot, make sure they know exactly how far this administration has taken us.

Forward this:

Twelve must-share facts about President Obama's record

32 straight months of job growth

Obamacare

Women's health

Iraq

Education

Small business

Jobs

Taxes

Wall Street Reform

Energy

Women's issues

Equal rights

barackobama.com/plans

[url]

Share on Facebook Share on Twitter

------------------- What is this?

Every day until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With two days to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Donate

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Obama - Biden

Women:

Forward this: Republican women for Obama

[url]

Share on Facebook Share on Twitter

Parents:

Forward this: Republican parents for Obama

[url]

Share on Facebook Share on Twitter

Veterans:

Forward this: Republican veterans for Obama

[url]

Share on Facebook Share on Twitter

------------------- What is this?

Every day from now until Election Day, we'll send you something that makes the case for voting for Barack Obama.

What can I do?

If you like it, we ask that you share it with any friends, family members, and neighbors you know who are still making up their mind about who to vote for and everyone knows some . All you have to do is pass it on -- forward it, share on Facebook, or on Twitter.

Done. What else?

If you spot something that's especially persuasive or inspiring, or if you want to share your own graphic, essay, or personal story, send it on to [email] and we'll pass the best ones along. Click here to check out all of our "Forward this" posts.

With less than a week to go in this election, and millions of voters still making up their minds, it's the job of everyone who supports President Obama to let everyone else know who they're voting for this year -- and why.

Donate

Paid for by Obama for America Contributions or gifts to Obama for America are not tax deductible.