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Reverse-Engineering the 2012 Campaign

Free bumper sticker!

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2 email variations

5

recipients



Thanks for claiming your free bumper sticker. We'll ship it to you soon.

This campaign is funded by supporters like you who chip in what they can, when they can. As we enter the home stretch of this campaign, that support is more critical than ever. Chip in today:

[url]

If you want to check out more cool Obama stuff, check out our online store today:

[url]

Thanks, and be sure to put your sticker to good use.

Rufus Gifford Finance Director Obama for America

3

recipients



We email you a lot.

So this is us saying thanks, and giving you a free bumper sticker -- no strings attached.

Tell us where to send it:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Subject: Your Obama sticker

From: info@barackobama.com

Sent: Sept. 1, 2012, 7:53 p.m.




Thanks for claiming your free bumper sticker. We'll ship it to you soon.

This campaign is funded by supporters like you who chip in what they can, when they can. As we enter the home stretch of this campaign, that support is more critical than ever. Chip in today:

[url]

If you want to check out more cool Obama stuff, check out our online store today:

[url]

Thanks, and be sure to put your sticker to good use.

Rufus Gifford Finance Director Obama for America

 

Compare variations

Subject: Your Obama sticker

From: info@barackobama.com

Sent: Sept. 1, 2012, 7:53 p.m.




Thanks for claiming your free bumper sticker. We'll ship it to you soon.

This campaign is funded by supporters like you who chip in what they can, when they can. As we enter the home stretch of this campaign, that support is more critical than ever. Chip in today:

[url]

If you want to check out more cool Obama stuff, check out our online store today:

[url]

Thanks, and be sure to put your sticker to good use.

Rufus Gifford Finance Director Obama for America



Thanks for claiming your free bumper sticker. We'll ship it to you soon.

This campaign is funded by supporters like you who chip in what they can, when they can. As we enter the home stretch of this campaign, that support is more critical than ever. Chip in today:

[url]

If you want to check out more cool Obama stuff, check out our online store today:

[url]

Thanks, and be sure to put your sticker to good use.

Rufus Gifford Finance Director Obama for America



We email you a lot.

So this is us saying thanks, and giving you a free bumper sticker -- no strings attached.

Tell us where to send it:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America