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Reverse-Engineering the 2012 Campaign

FW: Breaking: Washington Post

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Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove's $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we'll even match your contribution 3-to-1!

Can you urgently give $X? We'll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

----------Original message FROM: Jason Rosenbaum, TO: Gina Ormand, DATE: 10/24/2012, SUBJECT: Breaking: Washington Post----------

Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

Bloomberg Headline: "Forget Mitt Romney. Karl Rove's eyes are on the Senate." Rove's shifting focus to the Senate, launching his largest ad buy ever in eight deadlocked races—and if Republicans win just four seats, they'll take the Senate majority! 3-to-1 match. Contribute

Bloomberg Headline: “Forget Mitt Romney. Karl Rove's eyes are on the Senate.”

Rove's shifting focus to the Senate, launching his largest ad buy ever in eight deadlocked races—and if Republicans win just four seats, they'll take the Senate majority! And now, odds of a Democratic Senate have dropped below 50%.

If we urgently put 2,451 more donations into the “Stop the Takeover” fund by midnight tomorrow, we'll rush a record-high number of emergency donations to battlegrounds like Ohio and Virginia to take on Rove. Can you give $X immediately? We'll match gifts 3-to-1 for 24 hours only.

Thanks for all you do, Anna Chu

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



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2

recipients



Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%. Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove’s $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we’ll even match your contribution 3-to-1!   Can you urgently give $X? We’ll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

________________________________

2

recipients



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

________________________________

2

recipients



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it and Gladys — This is real, people. Our majority hangs by a thread.

There are 11 races in the margin of error – ELEVEN! I've never seen so many seats that could be decided by a few dozen votes.

Republicans only need 4 seats to take over. That's why Karl Rove is spending $X million to slam good Democrats in Ohio, Nevada, Wisconsin and the five other closest states. He wants to bury us and snatch away the Senate.

We'll lose the Senate unless you help put $X million into our“Stop the Takeover” fund – and in the next 12 hours. It's do or die time.

36 hours until our biggest deadline yet. Can you give $X to “Stop the Takeover” right away? We'll match it 3-to-1 and I promise we'll spend it on the races that need it most.

If you don't give, and give now, I'm worried we'll lose the Senate.

With just 12 days left, the clock is ticking down. You're running out of time to swing votes and win Senate seats. It all comes down to what you do in the next 12 hours. Don't wait.

[url]

Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: FW: Breaking: Washington Post

From: info@dscc.org

Sent: Oct. 25, 2012, 2:47 p.m.


Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove's $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we'll even match your contribution 3-to-1!

Can you urgently give $X? We'll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

----------Original message FROM: Jason Rosenbaum, TO: Gina Ormand, DATE: 10/24/2012, SUBJECT: Breaking: Washington Post----------

Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: FW: Breaking: Washington Post

From: info@dscc.org

Sent: Oct. 25, 2012, 2:47 p.m.


Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove's $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we'll even match your contribution 3-to-1!

Can you urgently give $X? We'll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

----------Original message FROM: Jason Rosenbaum, TO: Gina Ormand, DATE: 10/24/2012, SUBJECT: Breaking: Washington Post----------

Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove's $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we'll even match your contribution 3-to-1!

Can you urgently give $X? We'll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

----------Original message FROM: Jason Rosenbaum, TO: Gina Ormand, DATE: 10/24/2012, SUBJECT: Breaking: Washington Post----------

Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%.

If Rove goes unanswered in the next 48 hours, Republicans will win the four seats they need to control the Senate. Just look at today's deadlocked races: Up one in Virginia and Ohio, down two in Wisconsin and four in Indiana.

By midnight Friday, we must put $X million into our “Stop the Takeover” fund. Can you give $X before this critical deadline? We'll immediately send it to Senate battlegrounds like Virginia and Ohio. This is so important that we'll match your gift 3-to-1 for the next 48 hours only.

Your time to make an impact is running out. Please put $X in the “Stop the Takeover” fund immediately. We'll match it 3-to-1 [url]

Thank you, Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Bloomberg Headline: "Forget Mitt Romney. Karl Rove's eyes are on the Senate." Rove's shifting focus to the Senate, launching his largest ad buy ever in eight deadlocked races—and if Republicans win just four seats, they'll take the Senate majority! 3-to-1 match. Contribute

Bloomberg Headline: “Forget Mitt Romney. Karl Rove's eyes are on the Senate.”

Rove's shifting focus to the Senate, launching his largest ad buy ever in eight deadlocked races—and if Republicans win just four seats, they'll take the Senate majority! And now, odds of a Democratic Senate have dropped below 50%.

If we urgently put 2,451 more donations into the “Stop the Takeover” fund by midnight tomorrow, we'll rush a record-high number of emergency donations to battlegrounds like Ohio and Virginia to take on Rove. Can you give $X immediately? We'll match gifts 3-to-1 for 24 hours only.

Thanks for all you do, Anna Chu

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



Breaking from The Washington Post: As Karl Rove hits eight races with his biggest attack campaign ever, our odds of keeping the Senate have now dropped below 50%. Unbelievable! Since last night, more than 5,000 grassroots supporters already contributed to our “Stop the Takeover” fund. But after Rove’s $X million ad buy, the odds of keeping a Democratic Senate dropped to below 50%. To fight Rove dollar-for-dollar, we need 3,000 more donations before midnight tomorrow—we’ll even match your contribution 3-to-1!   Can you urgently give $X? We’ll triple match for just 36 hours, and then rush it to deadlocked battlegrounds like Virginia and Ohio. –Gina Ormand, Democratic Senatorial Campaign Committee

________________________________



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it 3-to-1!

________________________________



NEW SENATE POLLS: MA: 49-47, AZ: 42-43, VA: 47-46. We must win these races! Give before midnight and we'll match it and Gladys — This is real, people. Our majority hangs by a thread.

There are 11 races in the margin of error – ELEVEN! I've never seen so many seats that could be decided by a few dozen votes.

Republicans only need 4 seats to take over. That's why Karl Rove is spending $X million to slam good Democrats in Ohio, Nevada, Wisconsin and the five other closest states. He wants to bury us and snatch away the Senate.

We'll lose the Senate unless you help put $X million into our“Stop the Takeover” fund – and in the next 12 hours. It's do or die time.

36 hours until our biggest deadline yet. Can you give $X to “Stop the Takeover” right away? We'll match it 3-to-1 and I promise we'll spend it on the races that need it most.

If you don't give, and give now, I'm worried we'll lose the Senate.

With just 12 days left, the clock is ticking down. You're running out of time to swing votes and win Senate seats. It all comes down to what you do in the next 12 hours. Don't wait.

[url]

Dick Durbin

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.