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Reverse-Engineering the 2012 Campaign

FW: Current status

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5 email variations

7

recipients

Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don't immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

----------Original message FROM: Stop the GOP 2012, DATE: 11/02/2012, SUBJECT: Current status----------

Our team is going through donor records today, and we wanted to say thanks. Your gift shows that you see how important a Democratic majority is we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days. It will cost us the Senate majority.

Supporter record: [id] Name: online gift: $X Suggested match: $X match now

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every donor gives just one more time, we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at midnight—our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance:Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

An incredible opportunity: For 24 hours only, your gift will be matched, doubling your impact. Give $X here: [url]

Today, President Obama is deadlocked, 47-47, and our chances of keeping a Democratic Senate have dipped to 48%.

But the stakes are so high that Democratic Senators have agreed to match every gift for the next 24 hours!

• Your $X will equal $X • Your $X will equal $X • Your $X will equal $X

The election is in 72 hours, and this is your last chance to make an impact on this race. And the impact will be doubled. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

6

recipients

- We're going over supporter records for the final time, and we noticed you haven't yet made an online contribution we copied and pasted your record here .

Supporter Record: [id] Name: 2012 online support: pending Suggested contribution: $X

In three days, President Obama and Elizabeth Warren will be holding their breaths, waiting to see if you did enough to get them elected. Right now, Democrats' chances of keeping the White House and Senate have dipped to 48%. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 24 hours, doubling your impact!

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

3

recipients

New York Times Headline: “Super PACs Provide Last-Minute Rush of Campaign Spending”

The Times reports a $X million “last-minute burst of below-the-radar cash” could cost Democrats the Senate.

We must raise $X million by midnight tomorrow to match them dollar-for-dollar and turn this around. We will immediately increase ground funding in battlegrounds like Ohio and Virginia by 50%. And every contribution in the next 36 hours will be matched, doubling your impact!

I know you recently gave — thank you. But the election is in 72 hours and I really need you one last time. Can you immediately contribute $X? Your gift will be urgently rushed to White House and Senate battlegrounds like Ohio and Virginia. We need 3,718 more donors this weekend. And we'll match your gift, doubling your impact!

Right now, over 5,500 field offices are opening in key battlegrounds. An immediate increase in funding will ensure that we knock on more doors, talk to more voters, and stop the GOP from taking the Senate.

Please contribute $X immediately. It will be matched for 36 hours only.

Thank you, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don’t immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X or more immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

________________________________

Subject: FW: Current status

From: info@dscc.org

Sent: Nov. 3, 2012, 9:36 a.m.


Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don't immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

----------Original message FROM: Stop the GOP 2012, DATE: 11/02/2012, SUBJECT: Current status----------

Our team is going through donor records today, and we wanted to say thanks. Your gift shows that you see how important a Democratic majority is we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days. It will cost us the Senate majority.

Supporter record: [id] Name: online gift: $X Suggested match: $X match now

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every donor gives just one more time, we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at midnight—our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance:Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: FW: Current status

From: info@dscc.org

Sent: Nov. 3, 2012, 9:36 a.m.


Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don't immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

----------Original message FROM: Stop the GOP 2012, DATE: 11/02/2012, SUBJECT: Current status----------

Our team is going through donor records today, and we wanted to say thanks. Your gift shows that you see how important a Democratic majority is we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days. It will cost us the Senate majority.

Supporter record: [id] Name: online gift: $X Suggested match: $X match now

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every donor gives just one more time, we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at midnight—our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance:Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don't immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

----------Original message FROM: Stop the GOP 2012, DATE: 11/02/2012, SUBJECT: Current status----------

Our team is going through donor records today, and we wanted to say thanks. Your gift shows that you see how important a Democratic majority is we've pasted your record below . The final deadline for purchasing airtime passes at midnight tonight and if we can't match Karl Rove's last-minute attack campaign on the air, we'll be forced to concede two Senate races to the Republicans in these final days. It will cost us the Senate majority.

Supporter record: [id] Name: online gift: $X Suggested match: $X match now

More than 50,000 supporters have contributed $X million toward this effort so far, leaving us $X short of matching Rove's $X.5 million attack — and contemplating which two Senate races we may have to concede. Doing so would all but hand Republicans the majority.

We need your help to keep this fight going.

If every donor gives just one more time, we'll match Rove. Please immediately give $X to the Stop the Takeover Fund. Before the ad buy deadline at midnight—our final chance to purchase air time—we must wire an additional $X to battlegrounds like Ohio and Virginia to match Rove dollar-for-dollar.

It is not too late to help us win the Senate. You can turn these numbers around before the final ad deadline in 6 hours. But this is your last chance:Donate $X immediately.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

An incredible opportunity: For 24 hours only, your gift will be matched, doubling your impact. Give $X here: [url]

Today, President Obama is deadlocked, 47-47, and our chances of keeping a Democratic Senate have dipped to 48%.

But the stakes are so high that Democratic Senators have agreed to match every gift for the next 24 hours!

• Your $X will equal $X • Your $X will equal $X • Your $X will equal $X

The election is in 72 hours, and this is your last chance to make an impact on this race. And the impact will be doubled. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours.

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

- We're going over supporter records for the final time, and we noticed you haven't yet made an online contribution we copied and pasted your record here .

Supporter Record: [id] Name: 2012 online support: pending Suggested contribution: $X

In three days, President Obama and Elizabeth Warren will be holding their breaths, waiting to see if you did enough to get them elected. Right now, Democrats' chances of keeping the White House and Senate have dipped to 48%. Please immediately contribute $X. Your contribution will be immediately wired to White House and Senate battlegrounds, meaning it will be on the ground fighting in places like Ohio, Virginia, and Wisconsin in a matter of hours. And it will be matched for just 24 hours, doubling your impact!

Thank you, Democratic Senatorial Campaign Committee

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

New York Times Headline: “Super PACs Provide Last-Minute Rush of Campaign Spending”

The Times reports a $X million “last-minute burst of below-the-radar cash” could cost Democrats the Senate.

We must raise $X million by midnight tomorrow to match them dollar-for-dollar and turn this around. We will immediately increase ground funding in battlegrounds like Ohio and Virginia by 50%. And every contribution in the next 36 hours will be matched, doubling your impact!

I know you recently gave — thank you. But the election is in 72 hours and I really need you one last time. Can you immediately contribute $X? Your gift will be urgently rushed to White House and Senate battlegrounds like Ohio and Virginia. We need 3,718 more donors this weekend. And we'll match your gift, doubling your impact!

Right now, over 5,500 field offices are opening in key battlegrounds. An immediate increase in funding will ensure that we knock on more doors, talk to more voters, and stop the GOP from taking the Senate.

Please contribute $X immediately. It will be matched for 36 hours only.

Thank you, Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here »

NOTICE: For 36 hours only, your gift will be matched, doubling your impact! Republicans only need four Senate seats to take the majority, and these four Democrats are tied: Elizabeth Warren 47-47, Tammy Baldwin 48-48, Sherrod Brown 46-46, and Tim Kaine 44-44. If we don’t immediately increase our ground funding by 50% to mobilize voters, we could lose the Senate by a single seat.

Can you contribute $X or more immediately? Funds will be urgently wired to Senate battlegrounds like Ohio and Virginia. And your gift will be matched for just 36 hours, doubling its impact!

Thank you, Democratic Senatorial Campaign Committee

________________________________