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Reverse-Engineering the 2012 Campaign

FW: Final statement

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Wall Street Journal Headline: Number of Competitive Senate Races F — The Wall Street Journal reports that Republicans are surging after Karl Rove's largest ad buy ever, and “10 Senate races are now tossups.” To stop them winning the fight for the Senate majority, we must match Rove dollar-for-dollar—and we only need 712 donations before the deadline at midnight to make it happen! And, every donation you make BEFORE MIDNIGHT will be matched 3-to-1!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

3

recipients

Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here

Hey — Karl Rove isn't going to like this: With 12 hours left, we only need 312 more urgent donations to match Rove and the Republicans dollar-for-dollar--and set a record for number of donations for one month! If we don't hit our goal in 12 hours, Rove's largest ad campaign ever could hand the Senate to the Republicans. Until the deadline, your gift will be matched 3-to-1!

To stop them, we absolutely must hit our goal and increase spending in battlegrounds like Wisconsin and Virginia. If you fight back in the next 12 hours, your $X will equal $X. Can you give $X and renew your support immediately? Thanks, Jason

----------Original message FROM: Jason Rosenbaum, DATE: 10/27/2012, SUBJECT: Final statement----------

Our team is going through supporter records today, and I wanted to shoot you a quick thank you for your support. You clearly saw how important a Democratic Senate is when you made a contribution this month I copied and pasted your last gift below .

Supporter record: [id] Name: online gift: $X Suggested gift: $X match now

But the election is in 10 days, and it's our last chance to impact this election. Because of Karl Rove's largest ad campaign ever, Republicans are rising in the polls: 10 Senate races are now tossups, and Republicans only need to win four seats to take the majority.

We can turn this around and prevent Rove from buying the Senate majority for the Republicans, but we must match him dollar-for-dollar.

If every 2012 supporter kicks in an additional gift, we'll get there-- we need 8,198 donations in the next 36 hours. Can you urgently give $X before midnight tomorrow? We'll immediately send it to deadlocked Senate battlegrounds like Virginia and Ohio.

There are just 10 days until the election, and look at these deadlocked polls: Democrats are up two in Massachusetts, up one in Virginia, and down one in Wisconsin.

We must increase our spending in deadlocked battlegrounds by midnight Sunday to win. Please give $X in the next 36 hours: [url]

Thanks so much, Jason Rosenbaum DSCC Online Communications Director

-------- If we got your most recent donation wrong, it may be because you gave offline or with a different email address.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Name: Supporter Record: [id];Suggested contribution: $X; Contribute here Hey — Karl Rove isn't going to like this: With 12 hours left, we only need 312 more urgent donations to match Rove and the Republicans dollar-for-dollar--and set a record for number of donations for one month! If we don't hit our goal in 12 hours, Rove's largest ad campaign ever could hand the Senate to the Republicans. Until the deadline, your gift will be matched 3-to-1!

To stop them, we absolutely must hit our goal and increase spending in battlegrounds like Wisconsin and Virginia. If you fight back in the next 12 hours, your $X will equal $X. Can you give $X and renew your support immediately? Thanks, Jason

________________________________

Subject: Wall Street Journal Headline:

From: info@dscc.org

Sent: Oct. 28, 2012, 3:01 p.m.


Wall Street Journal Headline: Number of Competitive Senate Races F — The Wall Street Journal reports that Republicans are surging after Karl Rove's largest ad buy ever, and “10 Senate races are now tossups.” To stop them winning the fight for the Senate majority, we must match Rove dollar-for-dollar—and we only need 712 donations before the deadline at midnight to make it happen! And, every donation you make BEFORE MIDNIGHT will be matched 3-to-1!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Wall Street Journal Headline:

From: info@dscc.org

Sent: Oct. 28, 2012, 3:01 p.m.


Wall Street Journal Headline: Number of Competitive Senate Races F — The Wall Street Journal reports that Republicans are surging after Karl Rove's largest ad buy ever, and “10 Senate races are now tossups.” To stop them winning the fight for the Senate majority, we must match Rove dollar-for-dollar—and we only need 712 donations before the deadline at midnight to make it happen! And, every donation you make BEFORE MIDNIGHT will be matched 3-to-1!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Wall Street Journal Headline: Number of Competitive Senate Races F — The Wall Street Journal reports that Republicans are surging after Karl Rove's largest ad buy ever, and “10 Senate races are now tossups.” To stop them winning the fight for the Senate majority, we must match Rove dollar-for-dollar—and we only need 712 donations before the deadline at midnight to make it happen! And, every donation you make BEFORE MIDNIGHT will be matched 3-to-1!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Name: Supporter Record: [id]; Suggested contribution: $X; Contribute here

Hey — Karl Rove isn't going to like this: With 12 hours left, we only need 312 more urgent donations to match Rove and the Republicans dollar-for-dollar--and set a record for number of donations for one month! If we don't hit our goal in 12 hours, Rove's largest ad campaign ever could hand the Senate to the Republicans. Until the deadline, your gift will be matched 3-to-1!

To stop them, we absolutely must hit our goal and increase spending in battlegrounds like Wisconsin and Virginia. If you fight back in the next 12 hours, your $X will equal $X. Can you give $X and renew your support immediately? Thanks, Jason

----------Original message FROM: Jason Rosenbaum, DATE: 10/27/2012, SUBJECT: Final statement----------

Our team is going through supporter records today, and I wanted to shoot you a quick thank you for your support. You clearly saw how important a Democratic Senate is when you made a contribution this month I copied and pasted your last gift below .

Supporter record: [id] Name: online gift: $X Suggested gift: $X match now

But the election is in 10 days, and it's our last chance to impact this election. Because of Karl Rove's largest ad campaign ever, Republicans are rising in the polls: 10 Senate races are now tossups, and Republicans only need to win four seats to take the majority.

We can turn this around and prevent Rove from buying the Senate majority for the Republicans, but we must match him dollar-for-dollar.

If every 2012 supporter kicks in an additional gift, we'll get there-- we need 8,198 donations in the next 36 hours. Can you urgently give $X before midnight tomorrow? We'll immediately send it to deadlocked Senate battlegrounds like Virginia and Ohio.

There are just 10 days until the election, and look at these deadlocked polls: Democrats are up two in Massachusetts, up one in Virginia, and down one in Wisconsin.

We must increase our spending in deadlocked battlegrounds by midnight Sunday to win. Please give $X in the next 36 hours: [url]

Thanks so much, Jason Rosenbaum DSCC Online Communications Director

-------- If we got your most recent donation wrong, it may be because you gave offline or with a different email address.

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Name: Supporter Record: [id];Suggested contribution: $X; Contribute here Hey — Karl Rove isn't going to like this: With 12 hours left, we only need 312 more urgent donations to match Rove and the Republicans dollar-for-dollar--and set a record for number of donations for one month! If we don't hit our goal in 12 hours, Rove's largest ad campaign ever could hand the Senate to the Republicans. Until the deadline, your gift will be matched 3-to-1!

To stop them, we absolutely must hit our goal and increase spending in battlegrounds like Wisconsin and Virginia. If you fight back in the next 12 hours, your $X will equal $X. Can you give $X and renew your support immediately? Thanks, Jason

________________________________