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Reverse-Engineering the 2012 Campaign

FW: NBC releases new poll:

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6 email variations

11

recipients

President Obama's final debate is behind us. And tonight, this race is in your hands.

We're tied, 47-47. But the next 24 hours will determine outcome of this election.

Either we raise enough to fight toe to toe with the Republicans, with the polls and enthusiasm on our side. Or, they drown our voices with their Super PACs and defeat us.

Please contribute $X immediately. We will invest it in White House and Senate battlegrounds tomorrow and win this election in the next 24 hours.

The next 24 hours are make or break. Please contribute $X [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control. The race is tied. Contribute.

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control.

NATIONAL: Obama 47-Romney 47 NBC/WSJ OHIO: Obama 48-Romney 46 RCP

Today, Romney's Super PAC launched its highest dollar attack blitz in campaign history. We have no choice but to immediately increase spending, but can't do it without your urgent help.

Can you contribute $X immediately? If we don't get 1,926 emergency donations by midnight, Romney could win Ohio and take over the White House and Senate.

Thanks for your support, Patrick McHugh, Democratic Headquarters

P.S. Don't forget: The deadline for our ad buy is midnight. Here's the donation link: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

9

recipients

As President Obama heads into the final debate of his political career:

- This race is tied 47-47. - Election Day is 15 days away. - This morning, Mitt Romney's SuperPAC launched their largest attack of the election.

Without your immediate help before the midnight deadline, Romney's ad surge will cost us the White House and Senate.

We only need 1,200 more friends to kick in before tonight's midnight deadline, and we will send emergency funds to critical battlegrounds tomorrow morning.

An urgent increase in battleground spending is the only way we can win. Please contribute $X immediately [url]

Thank Hagner

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning. Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters ------------------------------

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/20/2012, SUBJECT: NBC releases new poll: ---------- The race is tied. Contribute

16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $X-we will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

2

recipients



Breaking news: A just-released CBS/Quinnipiac poll shows President Obama’s lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

________________________________

2

recipients

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.
 
 We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/21/2012, SUBJECT: NBC releases new poll: ----------

Subject: The debate

From: info@dscc.org

Sent: Oct. 22, 2012, 8:34 a.m.


President Obama's final debate is behind us. And tonight, this race is in your hands.

We're tied, 47-47. But the next 24 hours will determine outcome of this election.

Either we raise enough to fight toe to toe with the Republicans, with the polls and enthusiasm on our side. Or, they drown our voices with their Super PACs and defeat us.

Please contribute $X immediately. We will invest it in White House and Senate battlegrounds tomorrow and win this election in the next 24 hours.

The next 24 hours are make or break. Please contribute $X [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: The debate

From: info@dscc.org

Sent: Oct. 22, 2012, 8:34 a.m.


President Obama's final debate is behind us. And tonight, this race is in your hands.

We're tied, 47-47. But the next 24 hours will determine outcome of this election.

Either we raise enough to fight toe to toe with the Republicans, with the polls and enthusiasm on our side. Or, they drown our voices with their Super PACs and defeat us.

Please contribute $X immediately. We will invest it in White House and Senate battlegrounds tomorrow and win this election in the next 24 hours.

The next 24 hours are make or break. Please contribute $X [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

President Obama's final debate is behind us. And tonight, this race is in your hands.

We're tied, 47-47. But the next 24 hours will determine outcome of this election.

Either we raise enough to fight toe to toe with the Republicans, with the polls and enthusiasm on our side. Or, they drown our voices with their Super PACs and defeat us.

Please contribute $X immediately. We will invest it in White House and Senate battlegrounds tomorrow and win this election in the next 24 hours.

The next 24 hours are make or break. Please contribute $X [url]

Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control. The race is tied. Contribute.

BREAKING NEWS: With 15 days left, Romney has pulled into a deadlocked tie with President Obama nationally. And he's halved President Obama's lead in Ohio, which is absolutely vital to White House and Senate control.

NATIONAL: Obama 47-Romney 47 NBC/WSJ OHIO: Obama 48-Romney 46 RCP

Today, Romney's Super PAC launched its highest dollar attack blitz in campaign history. We have no choice but to immediately increase spending, but can't do it without your urgent help.

Can you contribute $X immediately? If we don't get 1,926 emergency donations by midnight, Romney could win Ohio and take over the White House and Senate.

Thanks for your support, Patrick McHugh, Democratic Headquarters

P.S. Don't forget: The deadline for our ad buy is midnight. Here's the donation link: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

As President Obama heads into the final debate of his political career:

- This race is tied 47-47. - Election Day is 15 days away. - This morning, Mitt Romney's SuperPAC launched their largest attack of the election.

Without your immediate help before the midnight deadline, Romney's ad surge will cost us the White House and Senate.

We only need 1,200 more friends to kick in before tonight's midnight deadline, and we will send emergency funds to critical battlegrounds tomorrow morning.

An urgent increase in battleground spending is the only way we can win. Please contribute $X immediately [url]

Thank Hagner

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning. Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters ------------------------------

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/20/2012, SUBJECT: NBC releases new poll: ---------- The race is tied. Contribute

16 days left. Two urgent pieces of news for you:

1. This morning on Meet the Press, NBC's Chuck Todd unveiled a brand new poll that shows President Obama and Mitt Romney deadlocked, 47-47. 2. Tomorrow, Romney's Super PAC's largest attack surge in history hits in nine must-win battlegrounds, which could give the Republicans this election.

You can't let this attack surge go unanswered or we could lose not just the White House, but the Senate too. We need 3,621 donations by midnight to immediately increase spending in these battlegrounds tomorrow. Can you contribute $X? Your gift will be matched 2-to-1, but only until midnight.

Don't let Romney's Super PAC defeat President Obama. Contribute $X-we will match it 2-to-1 and invest it in key battlegrounds tomorrow [url]

Thanks for standing with us, Guy Cecil

P.S. Remember: The 2-to-1 match ends at MIDNIGHT TONIGHT. Please give immediately [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--



Breaking news: A just-released CBS/Quinnipiac poll shows President Obama’s lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.

We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

________________________________

Breaking news: A just-released CBS/Quinnipiac poll shows President Obama's lead in Ohio, our firewall for the White House and Senate, has been cut in half with only 15 days to go.
 
 We need 2,482 more donations to immediately increase spending in key battlegrounds by tomorrow morning.  Can you rush $X to help prevent Romney and the Republicans from winning Ohio and taking the White House and Senate? 12 hours left. – Anna Chu, Democratic Headquarters

----------Original message FROM: Guy Cecil, TO: Anna Chu, DATE: 10/21/2012, SUBJECT: NBC releases new poll: ----------