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Reverse-Engineering the 2012 Campaign

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4 email variations

11

recipients



We are triple matching gifts until the final FEC Pre-Election deadline in just 24 hours, which is about the last time your contribution can effectively impact battleground states [url]

After tomorrow's deadline, we need to increase spending in Virginia, Ohio and Wisconsin by $X—where Karl Rove and his allies are outspending us by 58%. It will take 6,875 donations in the next 24 hours to make it happen.

Otherwise, projections showing President Obama defeated and Democrats losing the Senate by a single seat could come true.

Can you give $X before the final deadline in 24 hours? It will be matched 3-to-1.

You have already helped us put $X.5 million into 13 battleground states, but candidates like Sherrod Brown are still being drastically outspent. We have 21 days left to fight for this. If we fall short, we'll watch Mitt Romney and Republicans take the Senate; and then end Obamacare, choice, and marriage equality.

Grassroots supporters have never, ever let us down. Will you contribute $X before this final deadline in 24 hours?[url]

24 hours left. Make them count.

Thank you, Anna Chu

P.S. Your gift will have the largest impact if you make it today: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

7

recipients

Hey — NOTICE: For 36 hours only, your gift will be matched 3-to-1! The final Pre-Election FEC Deadline hits tomorrow at midnight. If we don't reach our goal in 36 hours, Mitt Romney and the Republicans could capture the White House take over the Senate by a single seat.
  
 Fight back in the next 36 hours, and your $X will equal $X. Click here immediately to give $X and renew your support.
 
 Thanks,
 Jason Rosenbaum, Democratic Headquarters

----------Original message FROM: Jason Rosenbaum, DATE: 10/14/2012 SUBJECT: status:---------- We're reviewing supporter records in advance of the final Federal Election Commission deadline and noticed you haven't yet made a contribution to protect President Obama and a Democratic Senate. I pasted your supporter record below:
 
 Supporter record: [id]
 Most recent: none
 Suggested: $X continue
 Election Day: 22 days
 
 If you are concerned about Republicans defeating President Obama and taking over the Senate, time is now short. This is the final FEC deadline before the election. More than 20,000 supporters have contributed in the last week alone, can you join them?
 
 Can you pledge a $X contribution? This final FEC deadline will be the last day your support can effectively impact the outcome of this election. 
 
 Polling shows statistical ties in eleven battleground states, meaning the Presidential race and control of the Senate could go either way. And after this deadline passes it will be too late to effectively put a contribution to use. That's why it's critical you make a contribution today.
 
 Virtually 100% of our contributions come from grassroots supporters like you. Without your support today Karl Rove and his financiers really could buy this election out from under us.
 
 Contribute here [url]
 
 Thank you for your time and commitment to this cause,
 Jason Rosenbaum
 Democratic Headquarters
 Washington, DC  20002
 
 --------
 If we got your most recent donation wrong, it may be because you gave offline or with a different email address.
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients



Hey — NOTICE: For 36 hours only, your gift will be matched 3-to-1! The final Pre-Election FEC Deadline hits tomorrow at midnight. If we don’t reach our goal in 36 hours, Mitt Romney and the Republicans could capture the White House take over the Senate by a single seat.   Fight back in the next 36 hours, and your $X will equal $X. Click here immediately to give $X and renew your support.

Jason Rosenbaum, Democratic Headquarters

________________________________

2

recipients

Tonight's debate marks the final leg of this race. And the last Pre-Election FEC deadline is tomorrow at midnight. If you want President Obama back in the White House and Republicans out of the Senate, please give $X. Your gift will be triple matched for the next 24 hours only.

We need to send $X into Ohio, Florida, and Wisconsin on Thursday morning—where polls are deadlocked and help is immediately needed. Can you make one of the 2,345 donations needed to win these battlegrounds, the White House and Senate?

Thanks for doing your part and more, Guy

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: [name]ast time

From: info@dscc.org

Sent: Oct. 16, 2012, 10:05 a.m.




We are triple matching gifts until the final FEC Pre-Election deadline in just 24 hours, which is about the last time your contribution can effectively impact battleground states [url]

After tomorrow's deadline, we need to increase spending in Virginia, Ohio and Wisconsin by $X—where Karl Rove and his allies are outspending us by 58%. It will take 6,875 donations in the next 24 hours to make it happen.

Otherwise, projections showing President Obama defeated and Democrats losing the Senate by a single seat could come true.

Can you give $X before the final deadline in 24 hours? It will be matched 3-to-1.

You have already helped us put $X.5 million into 13 battleground states, but candidates like Sherrod Brown are still being drastically outspent. We have 21 days left to fight for this. If we fall short, we'll watch Mitt Romney and Republicans take the Senate; and then end Obamacare, choice, and marriage equality.

Grassroots supporters have never, ever let us down. Will you contribute $X before this final deadline in 24 hours?[url]

24 hours left. Make them count.

Thank you, Anna Chu

P.S. Your gift will have the largest impact if you make it today: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: [name]ast time

From: info@dscc.org

Sent: Oct. 16, 2012, 10:05 a.m.




We are triple matching gifts until the final FEC Pre-Election deadline in just 24 hours, which is about the last time your contribution can effectively impact battleground states [url]

After tomorrow's deadline, we need to increase spending in Virginia, Ohio and Wisconsin by $X—where Karl Rove and his allies are outspending us by 58%. It will take 6,875 donations in the next 24 hours to make it happen.

Otherwise, projections showing President Obama defeated and Democrats losing the Senate by a single seat could come true.

Can you give $X before the final deadline in 24 hours? It will be matched 3-to-1.

You have already helped us put $X.5 million into 13 battleground states, but candidates like Sherrod Brown are still being drastically outspent. We have 21 days left to fight for this. If we fall short, we'll watch Mitt Romney and Republicans take the Senate; and then end Obamacare, choice, and marriage equality.

Grassroots supporters have never, ever let us down. Will you contribute $X before this final deadline in 24 hours?[url]

24 hours left. Make them count.

Thank you, Anna Chu

P.S. Your gift will have the largest impact if you make it today: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



We are triple matching gifts until the final FEC Pre-Election deadline in just 24 hours, which is about the last time your contribution can effectively impact battleground states [url]

After tomorrow's deadline, we need to increase spending in Virginia, Ohio and Wisconsin by $X—where Karl Rove and his allies are outspending us by 58%. It will take 6,875 donations in the next 24 hours to make it happen.

Otherwise, projections showing President Obama defeated and Democrats losing the Senate by a single seat could come true.

Can you give $X before the final deadline in 24 hours? It will be matched 3-to-1.

You have already helped us put $X.5 million into 13 battleground states, but candidates like Sherrod Brown are still being drastically outspent. We have 21 days left to fight for this. If we fall short, we'll watch Mitt Romney and Republicans take the Senate; and then end Obamacare, choice, and marriage equality.

Grassroots supporters have never, ever let us down. Will you contribute $X before this final deadline in 24 hours?[url]

24 hours left. Make them count.

Thank you, Anna Chu

P.S. Your gift will have the largest impact if you make it today: [url]

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Hey — NOTICE: For 36 hours only, your gift will be matched 3-to-1! The final Pre-Election FEC Deadline hits tomorrow at midnight. If we don't reach our goal in 36 hours, Mitt Romney and the Republicans could capture the White House take over the Senate by a single seat.
  
 Fight back in the next 36 hours, and your $X will equal $X. Click here immediately to give $X and renew your support.
 
 Thanks,
 Jason Rosenbaum, Democratic Headquarters

----------Original message FROM: Jason Rosenbaum, DATE: 10/14/2012 SUBJECT: status:---------- We're reviewing supporter records in advance of the final Federal Election Commission deadline and noticed you haven't yet made a contribution to protect President Obama and a Democratic Senate. I pasted your supporter record below:
 
 Supporter record: [id]
 Most recent: none
 Suggested: $X continue
 Election Day: 22 days
 
 If you are concerned about Republicans defeating President Obama and taking over the Senate, time is now short. This is the final FEC deadline before the election. More than 20,000 supporters have contributed in the last week alone, can you join them?
 
 Can you pledge a $X contribution? This final FEC deadline will be the last day your support can effectively impact the outcome of this election. 
 
 Polling shows statistical ties in eleven battleground states, meaning the Presidential race and control of the Senate could go either way. And after this deadline passes it will be too late to effectively put a contribution to use. That's why it's critical you make a contribution today.
 
 Virtually 100% of our contributions come from grassroots supporters like you. Without your support today Karl Rove and his financiers really could buy this election out from under us.
 
 Contribute here [url]
 
 Thank you for your time and commitment to this cause,
 Jason Rosenbaum
 Democratic Headquarters
 Washington, DC  20002
 
 --------
 If we got your most recent donation wrong, it may be because you gave offline or with a different email address.
 
 
 
 
 
 
 
 
 
 
 
 
 
  

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. 
 You can also send a reply to this message with "unsubscribe" in the subject line.



Hey — NOTICE: For 36 hours only, your gift will be matched 3-to-1! The final Pre-Election FEC Deadline hits tomorrow at midnight. If we don’t reach our goal in 36 hours, Mitt Romney and the Republicans could capture the White House take over the Senate by a single seat.   Fight back in the next 36 hours, and your $X will equal $X. Click here immediately to give $X and renew your support.

Jason Rosenbaum, Democratic Headquarters

________________________________

Tonight's debate marks the final leg of this race. And the last Pre-Election FEC deadline is tomorrow at midnight. If you want President Obama back in the White House and Republicans out of the Senate, please give $X. Your gift will be triple matched for the next 24 hours only.

We need to send $X into Ohio, Florida, and Wisconsin on Thursday morning—where polls are deadlocked and help is immediately needed. Can you make one of the 2,345 donations needed to win these battlegrounds, the White House and Senate?

Thanks for doing your part and more, Guy

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.