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Reverse-Engineering the 2012 Campaign

Game on

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Romney-Ryan Friend,

November 6th is less than a week away. And with your help, we will win this election.

Thanks to your support, we've been able to level the playing field against the billion-dollar Obama juggernaut. You've helped shape the landscape for this election, and Barack Obama is not going to win.

Last Saturday, we launched an effort to raise $X million in 7 days to take our message into states that until recently leaned solidly Obama. It's because of you that we're now on the air in Pennsylvania, spreading our message of a real recovery, and our plan to create 12 million new jobs.

Your help is working.

Please contribute $X now to help Mitt Romney.

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc. Paid for by Romney for President, Inc. www.MittRomney.com

Subject: Game on

From: info@mittromney.com

Sent: Oct. 31, 2012, 6:34 p.m.


Romney-Ryan Friend,

November 6th is less than a week away. And with your help, we will win this election.

Thanks to your support, we've been able to level the playing field against the billion-dollar Obama juggernaut. You've helped shape the landscape for this election, and Barack Obama is not going to win.

Last Saturday, we launched an effort to raise $X million in 7 days to take our message into states that until recently leaned solidly Obama. It's because of you that we're now on the air in Pennsylvania, spreading our message of a real recovery, and our plan to create 12 million new jobs.

Your help is working.

Please contribute $X now to help Mitt Romney.

Katie Packer Gage Deputy Campaign Manager Romney for President, Inc. Paid for by Romney for President, Inc. www.MittRomney.com