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Reverse-Engineering the 2012 Campaign

Get Barack's back

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2 email variations

2

recipients



This is the first thing Mitt Romney's supporters saw when they woke up this morning:

An email from the man himself with the subject line "Victory is in Sight."

I know my response to that. What's yours?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



and keep with us for the final few weeks of this campaign:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

With only a month to go, we've got to keep our eye on the ball.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Guess what Romney said this morning...

From: info@barackobama.com

Sent: Oct. 4, 2012, 6:12 p.m.




This is the first thing Mitt Romney's supporters saw when they woke up this morning:

An email from the man himself with the subject line "Victory is in Sight."

I know my response to that. What's yours?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Guess what Romney said this morning...

From: info@barackobama.com

Sent: Oct. 4, 2012, 6:12 p.m.




This is the first thing Mitt Romney's supporters saw when they woke up this morning:

An email from the man himself with the subject line "Victory is in Sight."

I know my response to that. What's yours?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This is the first thing Mitt Romney's supporters saw when they woke up this morning:

An email from the man himself with the subject line "Victory is in Sight."

I know my response to that. What's yours?

[url]

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.



and keep with us for the final few weeks of this campaign:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

With only a month to go, we've got to keep our eye on the ball.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.