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Reverse-Engineering the 2012 Campaign

Get Barack's back

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

27

recipients



The President is counting on us.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

14

recipients

Obama - Biden --

The President is counting on us.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Got his back

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients

--

Join us for a grassroots event with President Obama in Manchester tomorrow, Thursday, October 18th. Here are the details: What: Grassroots event with President Obama When: Thursday, October 18th Doors open at 9:00 a.m. Where: Veteran's Memorial Park Intersection of Elm & Merrimack Streets Manchester, NH 03101 Ticket pickup continues today, Wednesday, October 17th, until 8:00 p.m. A limited number will be available at the door.

Just say you're in, and we'll help you find the nearest location to get yours: [url]

Tickets are free and first come, first served.

Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Get Barack's back

From: info@barackobama.com

Sent: Oct. 17, 2012, 12:47 a.m.




The President is counting on us.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Get Barack's back

From: info@barackobama.com

Sent: Oct. 17, 2012, 12:47 a.m.




The President is counting on us.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



The President is counting on us.

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

The President is counting on us.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Got his back

If you're with the President, show him with a donation right now, when it'll make the biggest difference:

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

--

Join us for a grassroots event with President Obama in Manchester tomorrow, Thursday, October 18th. Here are the details: What: Grassroots event with President Obama When: Thursday, October 18th Doors open at 9:00 a.m. Where: Veteran's Memorial Park Intersection of Elm & Merrimack Streets Manchester, NH 03101 Ticket pickup continues today, Wednesday, October 17th, until 8:00 p.m. A limited number will be available at the door.

Just say you're in, and we'll help you find the nearest location to get yours: [url]

Tickets are free and first come, first served.

Obama for America

- Can't make this event but still want to pitch in? Make a donation today to help build this campaign and our party's grassroots organization:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »