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Reverse-Engineering the 2012 Campaign

If we're drastically outspent

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2 email variations

80

recipients

Obama - Biden --

If we're drastically outspent in this election, there's a very good chance we will lose to Mitt Romney.

This is a distinct possibility. The financial landscape in this race has changed over the last few weeks.

What concerns me is the Obama supporters I've encountered who don't understand that this is what we're facing.

The fundraising deadline this week is a test: Are we going to allow the other side to dominate us, or are we going to prove that elections are decided by everyday Americans pitching in what they can?

Ready to fight? Please donate $X or more today, ahead of the FEC deadline.

What's at stake here goes beyond the progress we've made so far, or anything the President wants to do in a second term.

What's at stake is the very idea that regular people should still be in control of elections in this country.

Barack Obama proved in 2008 that millions of people giving $X $X or $X at a time are an undeniable force. Today, our campaign is bigger and faster. We're opening more offices and recruiting more volunteers to knock on doors.

If we allow the spending disadvantage to get beyond a certain point, none of that will matter. Mitt Romney will win, and it will be because we couldn't keep up.

We can't let that happen. I'm proud of how we're building this campaign, and I'm not about to let a handful of billionaires prove us wrong.

Donate $X or more today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Today, any donation you make automatically enters you to join President Obama on the trail next week. We're saving two seats on the campaign bus, right next to the President -- one for you, one for your guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America hereor clickto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

3

recipients

--

Not sure if you know this, but the Dinner with Barack and

Michelle contest is over.



But there is a very short-term opportunity that just became

available.

Next week, President Obama will be on a bus touring

battleground states and headlining campaign events.

You could be with him on the bus.

The person who will be with him will have entered before

our deadline this Saturday, June 30th.

Do it now: [url]

We'll take care of airfare, accommodations, and the rest of that.

You just make sure you're available.

And if you need a note explaining where you were to give to

your spouse, boss, or teacher, he's been known to help

people out with that.

Time is short so if you're going to jump in, hurry up:

[url]

Good luck,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here -- [url] -- or click -- [url] -- to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

-

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]

Subject: Get on board

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: June 27, 2012, 1:24 p.m.


Obama - Biden --

If we're drastically outspent in this election, there's a very good chance we will lose to Mitt Romney.

This is a distinct possibility. The financial landscape in this race has changed over the last few weeks.

What concerns me is the Obama supporters I've encountered who don't understand that this is what we're facing.

The fundraising deadline this week is a test: Are we going to allow the other side to dominate us, or are we going to prove that elections are decided by everyday Americans pitching in what they can?

Ready to fight? Please donate $X or more today, ahead of the FEC deadline.

What's at stake here goes beyond the progress we've made so far, or anything the President wants to do in a second term.

What's at stake is the very idea that regular people should still be in control of elections in this country.

Barack Obama proved in 2008 that millions of people giving $X $X or $X at a time are an undeniable force. Today, our campaign is bigger and faster. We're opening more offices and recruiting more volunteers to knock on doors.

If we allow the spending disadvantage to get beyond a certain point, none of that will matter. Mitt Romney will win, and it will be because we couldn't keep up.

We can't let that happen. I'm proud of how we're building this campaign, and I'm not about to let a handful of billionaires prove us wrong.

Donate $X or more today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Today, any donation you make automatically enters you to join President Obama on the trail next week. We're saving two seats on the campaign bus, right next to the President -- one for you, one for your guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America hereor clickto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

 

Compare variations

Subject: Get on board

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: June 27, 2012, 1:24 p.m.


Obama - Biden --

If we're drastically outspent in this election, there's a very good chance we will lose to Mitt Romney.

This is a distinct possibility. The financial landscape in this race has changed over the last few weeks.

What concerns me is the Obama supporters I've encountered who don't understand that this is what we're facing.

The fundraising deadline this week is a test: Are we going to allow the other side to dominate us, or are we going to prove that elections are decided by everyday Americans pitching in what they can?

Ready to fight? Please donate $X or more today, ahead of the FEC deadline.

What's at stake here goes beyond the progress we've made so far, or anything the President wants to do in a second term.

What's at stake is the very idea that regular people should still be in control of elections in this country.

Barack Obama proved in 2008 that millions of people giving $X $X or $X at a time are an undeniable force. Today, our campaign is bigger and faster. We're opening more offices and recruiting more volunteers to knock on doors.

If we allow the spending disadvantage to get beyond a certain point, none of that will matter. Mitt Romney will win, and it will be because we couldn't keep up.

We can't let that happen. I'm proud of how we're building this campaign, and I'm not about to let a handful of billionaires prove us wrong.

Donate $X or more today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Today, any donation you make automatically enters you to join President Obama on the trail next week. We're saving two seats on the campaign bus, right next to the President -- one for you, one for your guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America hereor clickto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden --

If we're drastically outspent in this election, there's a very good chance we will lose to Mitt Romney.

This is a distinct possibility. The financial landscape in this race has changed over the last few weeks.

What concerns me is the Obama supporters I've encountered who don't understand that this is what we're facing.

The fundraising deadline this week is a test: Are we going to allow the other side to dominate us, or are we going to prove that elections are decided by everyday Americans pitching in what they can?

Ready to fight? Please donate $X or more today, ahead of the FEC deadline.

What's at stake here goes beyond the progress we've made so far, or anything the President wants to do in a second term.

What's at stake is the very idea that regular people should still be in control of elections in this country.

Barack Obama proved in 2008 that millions of people giving $X $X or $X at a time are an undeniable force. Today, our campaign is bigger and faster. We're opening more offices and recruiting more volunteers to knock on doors.

If we allow the spending disadvantage to get beyond a certain point, none of that will matter. Mitt Romney will win, and it will be because we couldn't keep up.

We can't let that happen. I'm proud of how we're building this campaign, and I'm not about to let a handful of billionaires prove us wrong.

Donate $X or more today:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Today, any donation you make automatically enters you to join President Obama on the trail next week. We're saving two seats on the campaign bus, right next to the President -- one for you, one for your guest.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America hereor clickto enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address| Unsubscribe

--

Not sure if you know this, but the Dinner with Barack and

Michelle contest is over.



But there is a very short-term opportunity that just became

available.

Next week, President Obama will be on a bus touring

battleground states and headlining campaign events.

You could be with him on the bus.

The person who will be with him will have entered before

our deadline this Saturday, June 30th.

Do it now: [url]

We'll take care of airfare, accommodations, and the rest of that.

You just make sure you're available.

And if you need a note explaining where you were to give to

your spouse, boss, or teacher, he's been known to help

people out with that.

Time is short so if you're going to jump in, hurry up:

[url]

Good luck,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to Obama for America here -- [url] -- or click -- [url] -- to enter without contributing. One winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and the opportunity to meet with President Obama on an official Obama for America campaign bus tour on a date and for a duration to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

-

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

To update your address, go to: [url]

To unsubscribe, go to: [url]