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Reverse-Engineering the 2012 Campaign

President Obama was terrific last night

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

48

recipients



I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X or more today:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X or more today so that this campaign's grassroots operation has the resources it needs to compete and win:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

18

recipients

Obama for America

I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X today

so that this campaign's grassroots operation has the resources it needs to compete and win.

Contributions or gifts to Obama for America are not tax deductible

2

recipients

Obama for America

Here's how I know Election Day is almost here:

Tonight at midnight marks our very last FEC deadline of this election.

It will be the last chance that we have to show the world, in numbers, the strength of what we've built together. Every single supporter who gives what they can before midnight will have supported this organization during our very last, most important push.

Will you be one of them?

[url]

Everything we're able to do between now and Election Day will be because of what people like you do before midnight tonight.

Thank you -- just 20 days to go.

Michelle

Contributions or gifts to Obama for America are not tax deductible

Subject: President Obama was terrific last night

From: info@barackobama.com

Sent: Oct. 17, 2012, 3:34 a.m.




I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X or more today:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X or more today so that this campaign's grassroots operation has the resources it needs to compete and win:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: President Obama was terrific last night

From: info@barackobama.com

Sent: Oct. 17, 2012, 3:34 a.m.




I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X or more today:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X or more today so that this campaign's grassroots operation has the resources it needs to compete and win:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X or more today:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X or more today so that this campaign's grassroots operation has the resources it needs to compete and win:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama for America

I know how President Obama feels right now because I've been there.

These final 20 days will be the toughest of the whole campaign. We'll win this, but only if we go after every single vote.

Right now, Barack needs everyone who believes in him to step up. If you do, that will see him through.

Midnight tonight is the last FEC fundraising deadline of this campaign, and then all of our planning and building comes down to just one last test on November 6th.

Let's bring it home for Barack. If you can, please make another donation of $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

President Obama was terrific last night, and I'm proud to be on his team. Today, he's counting on us to do our part.

Bill Clinton

P.S. -- The other side has launched a massive ad blitz in battleground states, and we need to respond swiftly and powerfully. Please donate $X today

so that this campaign's grassroots operation has the resources it needs to compete and win.

Contributions or gifts to Obama for America are not tax deductible

Obama for America

Here's how I know Election Day is almost here:

Tonight at midnight marks our very last FEC deadline of this election.

It will be the last chance that we have to show the world, in numbers, the strength of what we've built together. Every single supporter who gives what they can before midnight will have supported this organization during our very last, most important push.

Will you be one of them?

[url]

Everything we're able to do between now and Election Day will be because of what people like you do before midnight tonight.

Thank you -- just 20 days to go.

Michelle

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »