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Reverse-Engineering the 2012 Campaign

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Alan --

Want to send a blistering message to the Republicans before tomorrow night's big debate? Well, get this:

We're on the verge of hitting 1,000,000 donors to this campaign... 1 MILLION!!!

Let's show these right-wingers who they're dealing with. Help us reach this incredible milestone before Barack hits the stage.

Donate $X or whatever you can to help us hit 1,000,000 supporters before the debate.



Three weeks to go. Let's win this thing.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients



Alan --

Boehner's not going to be happy about this...

Hours ago, his campaign reported raising $X million to defend his Tea Party majority. I'll admit it, not a bad haul.

But get this: As of this moment, we're less than 12,000 donors away from hitting 1 MILLION donors to this campaign. You read that correctly!

It's an incredible number -- and it would sure send a blistering message to the House Republicans if we can hit it before tomorrow's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.



Boehner and the Republicans are counting on $X million checks to win this election. We've got an army of grassroots supporters backing up President Obama and working to elect a Democratic House.

Help us reach 1 million strong before tomorrow night:

[url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients

--
 
 Boehner's not going to be happy about this...
 
 Hours ago, his campaign reported raising $X million to defend his Tea Party majority. I'll admit it, not a bad haul.
 
 But get this: As of this moment, we're less than 12,000 donors away from hitting 1 MILLION donors to this campaign. You read that correctly!
 
 It's an incredible number -- and it would sure send a blistering message to the House Republicans if we can hit it before tomorrow's debate.
 
 Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.

Subject: Get THIS:

From: dccc@dccc.org

Sent: Oct. 15, 2012, 2:13 p.m.




Alan --

Want to send a blistering message to the Republicans before tomorrow night's big debate? Well, get this:

We're on the verge of hitting 1,000,000 donors to this campaign... 1 MILLION!!!

Let's show these right-wingers who they're dealing with. Help us reach this incredible milestone before Barack hits the stage.

Donate $X or whatever you can to help us hit 1,000,000 supporters before the debate.



Three weeks to go. Let's win this thing.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: Get THIS:

From: dccc@dccc.org

Sent: Oct. 15, 2012, 2:13 p.m.




Alan --

Want to send a blistering message to the Republicans before tomorrow night's big debate? Well, get this:

We're on the verge of hitting 1,000,000 donors to this campaign... 1 MILLION!!!

Let's show these right-wingers who they're dealing with. Help us reach this incredible milestone before Barack hits the stage.

Donate $X or whatever you can to help us hit 1,000,000 supporters before the debate.



Three weeks to go. Let's win this thing.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



Alan --

Want to send a blistering message to the Republicans before tomorrow night's big debate? Well, get this:

We're on the verge of hitting 1,000,000 donors to this campaign... 1 MILLION!!!

Let's show these right-wingers who they're dealing with. Help us reach this incredible milestone before Barack hits the stage.

Donate $X or whatever you can to help us hit 1,000,000 supporters before the debate.



Three weeks to go. Let's win this thing.

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



Alan --

Boehner's not going to be happy about this...

Hours ago, his campaign reported raising $X million to defend his Tea Party majority. I'll admit it, not a bad haul.

But get this: As of this moment, we're less than 12,000 donors away from hitting 1 MILLION donors to this campaign. You read that correctly!

It's an incredible number -- and it would sure send a blistering message to the House Republicans if we can hit it before tomorrow's debate.

Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.



Boehner and the Republicans are counting on $X million checks to win this election. We've got an army of grassroots supporters backing up President Obama and working to elect a Democratic House.

Help us reach 1 million strong before tomorrow night:

[url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

--
 
 Boehner's not going to be happy about this...
 
 Hours ago, his campaign reported raising $X million to defend his Tea Party majority. I'll admit it, not a bad haul.
 
 But get this: As of this moment, we're less than 12,000 donors away from hitting 1 MILLION donors to this campaign. You read that correctly!
 
 It's an incredible number -- and it would sure send a blistering message to the House Republicans if we can hit it before tomorrow's debate.
 
 Let's do it: Contribute $X or whatever you can to help us hit 1,000,000 donors before the debate.