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Reverse-Engineering the 2012 Campaign

Get your friends off the sidelines

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Our convention just wrapped up in Charlotte, and you know what that means -- we're on the last leg of this election.

We're going to win this the right way -- with door knocks, phone calls, and honest-to-goodness face-to-face conversations about what's at stake -- but only if enough people like you start getting your own family and friends off the sidelines.

Thank you, sincerely, for stepping up to support this campaign.

Now, create your personal fundraising page, add your own touches, then ask everyone you know to chip in.

When you do, you'll join tens of thousands of other supporters who have been busy reaching out to the folks in their lives, asking them to step up and take ownership of what happens in November.

This is how grandmothers, cousins, co-workers, and Facebook friends have been inspired to get involved -- because someone like you asked them:

[url]

Thanks, and let's go win this thing.

Joe

Paid for by Obama for America

Subject: Ask your friends to step up

From: info@barackobama.com

Sent: Sept. 8, 2012, 11:24 a.m.




Our convention just wrapped up in Charlotte, and you know what that means -- we're on the last leg of this election.

We're going to win this the right way -- with door knocks, phone calls, and honest-to-goodness face-to-face conversations about what's at stake -- but only if enough people like you start getting your own family and friends off the sidelines.

Thank you, sincerely, for stepping up to support this campaign.

Now, create your personal fundraising page, add your own touches, then ask everyone you know to chip in.

When you do, you'll join tens of thousands of other supporters who have been busy reaching out to the folks in their lives, asking them to step up and take ownership of what happens in November.

This is how grandmothers, cousins, co-workers, and Facebook friends have been inspired to get involved -- because someone like you asked them:

[url]

Thanks, and let's go win this thing.

Joe

Paid for by Obama for America