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Reverse-Engineering the 2012 Campaign

Good morning

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal* and competitive state.
 

3 email variations

34

recipients



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

9

recipients



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

3

recipients



The next time President Obama and I get together, you could be there.

We're meeting up on June 4th, and we're inviting a few supporters like you to be our guests for an evening in New York City. The deadline to enter is tonight.

Donate before midnight to help re-elect the President, and you'll be automatically entered to be there.

You can forget about the cost of the flight or the hotel. I'm told the campaign is picking up the tab for you and a guest.

It should be a great night. I hope you can make it:

[url]

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

Subject: Good morning

From: Bill Clinton [mailto:info@barackobama.com]

Sent: May 29, 2012, 4:22 a.m.




Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: Good morning

From: Bill Clinton [mailto:info@barackobama.com]

Sent: May 29, 2012, 4:22 a.m.




Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



Today is the last day the campaign is taking names for the chance to join President Obama and me in New York next week.

I hope you take us up on this. I'd love to meet you.

If you're planning on it, make sure you enter before the midnight deadline.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

See you soon,

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor hereor click hereto enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



The next time President Obama and I get together, you could be there.

We're meeting up on June 4th, and we're inviting a few supporters like you to be our guests for an evening in New York City. The deadline to enter is tonight.

Donate before midnight to help re-elect the President, and you'll be automatically entered to be there.

You can forget about the cost of the flight or the hotel. I'm told the campaign is picking up the tab for you and a guest.

It should be a great night. I hope you can make it:

[url]

Bill Clinton

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by May 29, 2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; an opportunity to meet with President Obama and President Clinton on a date to be determined by the Sponsor; and tickets for winner and a guest to attend Sponsor's "Barack on Broadway" event, on a date and at a venue to be determined by the Sponsor approximate retail value of all prizes $X.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email] Update address | Unsubscribe

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »