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Reverse-Engineering the 2012 Campaign

Good morning

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2 email variations

4

recipients



I believe in President Obama and his vision for the future.

Not just for folks who call themselves Democrats -- but for everyone who believes that when you work hard and play by the rules, you deserve a chance to succeed.

For decades now, the dreams of millions of kids have moved further out of reach. Middle-class families have gotten hammered, while the rich and powerful have gotten richer and more powerful.

This election truly is the fork in the road. It will decide who we are as a people and what kind of country we want to be.

Donate $X or more now to stand with President Obama -- and millions of other people across the country who want to move this country forward:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



I never thought I was going to run for office -- let alone speak at the Democratic National Convention.

But sometimes the fight comes to you. And when it does, you can either run away, or you can square your shoulders and take it on.

I'm here to fight for President Obama, for the people of Massachusetts, and for America's middle class. But we can't do it alone.

Donate $X or more to show President Obama that you have his back:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Good morning

From: info@barackobama.com

Sent: Sept. 6, 2012, 4:35 a.m.




I believe in President Obama and his vision for the future.

Not just for folks who call themselves Democrats -- but for everyone who believes that when you work hard and play by the rules, you deserve a chance to succeed.

For decades now, the dreams of millions of kids have moved further out of reach. Middle-class families have gotten hammered, while the rich and powerful have gotten richer and more powerful.

This election truly is the fork in the road. It will decide who we are as a people and what kind of country we want to be.

Donate $X or more now to stand with President Obama -- and millions of other people across the country who want to move this country forward:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Good morning

From: info@barackobama.com

Sent: Sept. 6, 2012, 4:35 a.m.




I believe in President Obama and his vision for the future.

Not just for folks who call themselves Democrats -- but for everyone who believes that when you work hard and play by the rules, you deserve a chance to succeed.

For decades now, the dreams of millions of kids have moved further out of reach. Middle-class families have gotten hammered, while the rich and powerful have gotten richer and more powerful.

This election truly is the fork in the road. It will decide who we are as a people and what kind of country we want to be.

Donate $X or more now to stand with President Obama -- and millions of other people across the country who want to move this country forward:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I believe in President Obama and his vision for the future.

Not just for folks who call themselves Democrats -- but for everyone who believes that when you work hard and play by the rules, you deserve a chance to succeed.

For decades now, the dreams of millions of kids have moved further out of reach. Middle-class families have gotten hammered, while the rich and powerful have gotten richer and more powerful.

This election truly is the fork in the road. It will decide who we are as a people and what kind of country we want to be.

Donate $X or more now to stand with President Obama -- and millions of other people across the country who want to move this country forward:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I never thought I was going to run for office -- let alone speak at the Democratic National Convention.

But sometimes the fight comes to you. And when it does, you can either run away, or you can square your shoulders and take it on.

I'm here to fight for President Obama, for the people of Massachusetts, and for America's middle class. But we can't do it alone.

Donate $X or more to show President Obama that you have his back:

[url]

Elizabeth Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible