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Reverse-Engineering the 2012 Campaign

You proved them wrong

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3 email variations

57

recipients



Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I just learned that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X or more:

[url]

What an incredible week.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

17

recipients



Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I learned today that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

What an incredible week.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Just when the pundits and everyone else thought they knew the equation equation for this fall's elections you're changing it.

I learned today that, for the first time since April, we closed the gap. Democrats outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this movement in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. The Obama Victory Fund can accept contributions up to $X. Show what we're capable of with a donation today:

[url]

What an incredible week.

Barack

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate

Subject: Good news

From: info@barackobama.com

Sent: Sept. 10, 2012, 6:44 p.m.




Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I just learned that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X or more:

[url]

What an incredible week.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Good news

From: info@barackobama.com

Sent: Sept. 10, 2012, 6:44 p.m.




Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I just learned that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X or more:

[url]

What an incredible week.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I just learned that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X or more:

[url]

What an incredible week.

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Just when the pundits and everyone else thought they knew the equation in this race -- you're changing it.

I learned today that, for the first time since April, we closed the gap. We outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this campaign -- in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. Show what we're capable of with a donation of $X. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

What an incredible week.

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Just when the pundits and everyone else thought they knew the equation equation for this fall's elections you're changing it.

I learned today that, for the first time since April, we closed the gap. Democrats outraised Mitt Romney and the Republicans.

We can't let it be the last time.

More than 3 million Americans now own a piece of this movement in August alone, more than 1.1 million people stepped up to make a donation.

Let's close that gap for good. The Obama Victory Fund can accept contributions up to $X. Show what we're capable of with a donation today:

[url]

What an incredible week.

Barack

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate