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Reverse-Engineering the 2012 Campaign

Good news and bad news

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The good news: June was our best fundraising month

of the campaign so far, exceeding all of our expectations.

More than 706,000 people supported our organization last

month. All told, our campaign, along with the Democratic Party

ended June with $X million to put to work.

The bad news: We still got beat. Romney announced today

that his campaign, combined with the GOP, brought

in more than $X million. We're behind again -- and the gap

is getting wider.

The fate of this election could be decided before voting

even starts:

[url]

We have momentum, excitement on the ground, and

more grassroots donors and volunteers than any

campaign in history. But our opponent has an

unprecedented money-for-influence machine geared

towards funneling big contributions to his campaign,

the Republican Party, and a network of super PACs

and anonymous front groups.

There's too much at stake right now to fall behind. Think

about what a Romney presidency would mean for the things

we've fought for -- like Obamacare, which he says he'll "kill"

on Day One. Like the kind of economy we believe in,

where everyone gets a fair shake and plays by the same

rules.

Each of us has to do our part to close this fundraising gap --

can you step today?

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]

Subject: Good news and bad news

From: info@barackobama.com

Sent: July 9, 2012, 10:20 a.m.




The good news: June was our best fundraising month

of the campaign so far, exceeding all of our expectations.

More than 706,000 people supported our organization last

month. All told, our campaign, along with the Democratic Party

ended June with $X million to put to work.

The bad news: We still got beat. Romney announced today

that his campaign, combined with the GOP, brought

in more than $X million. We're behind again -- and the gap

is getting wider.

The fate of this election could be decided before voting

even starts:

[url]

We have momentum, excitement on the ground, and

more grassroots donors and volunteers than any

campaign in history. But our opponent has an

unprecedented money-for-influence machine geared

towards funneling big contributions to his campaign,

the Republican Party, and a network of super PACs

and anonymous front groups.

There's too much at stake right now to fall behind. Think

about what a Romney presidency would mean for the things

we've fought for -- like Obamacare, which he says he'll "kill"

on Day One. Like the kind of economy we believe in,

where everyone gets a fair shake and plays by the same

rules.

Each of us has to do our part to close this fundraising gap --

can you step today?

[url]

Thanks,

Ann Marie

Ann Marie Habershaw

Chief Operating Officer

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To update your address, go to: [url]

To unsubscribe, go to: [url]