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Reverse-Engineering the 2012 Campaign

Good news and bad news

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2 email variations

14

recipients



The good news: Democrats set fundraising records in June. The bad news:

Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate

will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this

gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

2

recipients



friend - Mitt Romney just outraised President Obama and the Democrats for the second straight month. 6 hours and $X left — can you chip in $X? -Guy

Guy Cecil

DSCC Executive Director

_____

From: Patty Murray

Sent: Tuesday, July 10, 2012

To: Guy Cecil

Subject: Good news and bad news

Guy —

The good news: Democrats set fundraising records in June. The bad news: Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

Description: Image removed by sender.Description: Image removed by sender.Description: Image removed by sender.

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Subject: Good news and bad news

From: info@dscc.org

Sent: July 10, 2012, 5:56 a.m.




The good news: Democrats set fundraising records in June. The bad news:

Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate

will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this

gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.

 

Compare variations

Subject: Good news and bad news

From: info@dscc.org

Sent: July 10, 2012, 5:56 a.m.




The good news: Democrats set fundraising records in June. The bad news:

Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate

will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this

gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.



The good news: Democrats set fundraising records in June. The bad news:

Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate

will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this

gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click

here.

You can also send a reply to this message with "unsubscribe" in the subject

line.



friend - Mitt Romney just outraised President Obama and the Democrats for the second straight month. 6 hours and $X left — can you chip in $X? -Guy

Guy Cecil

DSCC Executive Director

_____

From: Patty Murray

Sent: Tuesday, July 10, 2012

To: Guy Cecil

Subject: Good news and bad news

Guy —

The good news: Democrats set fundraising records in June. The bad news: Mitt Romney did too—and outraised President Obama by more than 30%.

Mark my words: If we don’t close this gap now, the White House and Senate will be out of reach before Labor Day.

Please give $X right now. We must raise $X TODAY to close this gap.

Thanks for everything you do,

Patty Murray

Paid for by the Democratic Senatorial Campaign Committee, dscc.org,

and not authorized by any candidate or candidate's committee.

This message was sent to [email].

To unsubscribe from the DSCC's email list, please click here.

You can also send a reply to this message with "unsubscribe" in the subject line.

Description: Image removed by sender.Description: Image removed by sender.Description: Image removed by sender.

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