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Reverse-Engineering the 2012 Campaign

Goodbye, [name]

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4 email variations

19

recipients



This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

19

recipients

Obama - Biden --

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

14

recipients

--

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, you've waited until the last minute here -- and we have our final big budget meeting tomorrow. We need your help now, before it's too late:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden Theo --

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help.

Even if this is your first and last donation to the 2012 campaign, it'll make a big impact on these last few days:

[url]

Thank you for coming through.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Goodbye, [name]

From: info@barackobama.com

Sent: Nov. 2, 2012, 9:02 p.m.




This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Goodbye, [name]

From: info@barackobama.com

Sent: Nov. 2, 2012, 9:02 p.m.




This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help one last time.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

--

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, you've waited until the last minute here -- and we have our final big budget meeting tomorrow. We need your help now, before it's too late:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden Theo --

This is me saying goodbye to your inbox.

I know, I know. But PLEASE don't celebrate until you've hit submit on that donation.

Seriously, we have our final big budget meeting tomorrow, and we need your help.

Even if this is your first and last donation to the 2012 campaign, it'll make a big impact on these last few days:

[url]

Thank you for coming through.

Rufus

Rufus Gifford National Finance Director Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.