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Reverse-Engineering the 2012 Campaign

Got an iPhone?

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Got an iPhone? If you do, supporting this campaign just got a whole lot more fun.

This week we're rolling out the new Obama 2012 iPhone app, designed to help you get involved, stay in the know, and bring others into the fold -- it's the one app every Obama supporter should have.

Download the app here for free, and take a look around:

[url]

This app is an extension of the type of grassroots organizing this campaign has always been about, where everyone has a seat at the table and anyone can make a difference. All you need is your phone -- here's what you get:

-- Info: All the facts and news you need at your fingertips -- everything from how the President's policies have had an impact on your state to where to register to vote -- all easily shareable through Facebook, Twitter, email, and SMS.

-- Events: Trying to catch the President or First Lady at a campaign rally? You'll be in the know when they're coming to town. You can also find grassroots events near you, so you can meet up with other supporters and get to work for the campaign right away.

-- Action: When you're hitting the doors, the app helps you canvass your community, providing information to share with voters and ways to record their feedback as you go.

It's a must-have -- so head over to the app store to download it today:

[url]

Let's go.

Dave

David Sebag Director, Digital Products Obama for America

P.S. -- Speaking of iPhones: We have Obama for America iPhone cases in the 2012 store. They're pretty cool, and right now, you can get yours for $X off. Just be sure to enter this coupon code at checkout: IPHONE

[url]

- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Subject: Got an iPhone?

From: info@barackobama.com

Sent: Aug. 1, 2012, 9:36 p.m.




Got an iPhone? If you do, supporting this campaign just got a whole lot more fun.

This week we're rolling out the new Obama 2012 iPhone app, designed to help you get involved, stay in the know, and bring others into the fold -- it's the one app every Obama supporter should have.

Download the app here for free, and take a look around:

[url]

This app is an extension of the type of grassroots organizing this campaign has always been about, where everyone has a seat at the table and anyone can make a difference. All you need is your phone -- here's what you get:

-- Info: All the facts and news you need at your fingertips -- everything from how the President's policies have had an impact on your state to where to register to vote -- all easily shareable through Facebook, Twitter, email, and SMS.

-- Events: Trying to catch the President or First Lady at a campaign rally? You'll be in the know when they're coming to town. You can also find grassroots events near you, so you can meet up with other supporters and get to work for the campaign right away.

-- Action: When you're hitting the doors, the app helps you canvass your community, providing information to share with voters and ways to record their feedback as you go.

It's a must-have -- so head over to the app store to download it today:

[url]

Let's go.

Dave

David Sebag Director, Digital Products Obama for America

P.S. -- Speaking of iPhones: We have Obama for America iPhone cases in the 2012 store. They're pretty cool, and right now, you can get yours for $X off. Just be sure to enter this coupon code at checkout: IPHONE

[url]

- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.