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Reverse-Engineering the 2012 Campaign

Graphic: Breaking down the numbers

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Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap.

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

34

recipients



[url]

Contributions or gifts to Obama for America are not tax deductible

11

recipients

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Contributions or gifts to Obama for America are not tax deductible

6

recipients



We were outraised by our opponents for the third month in a row.

In July, Romney and the Republicans raised $X million compared to our $X million.

We can win if we're outspent, but we need to keep closing the fundraising gap.

Donate here:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

3

recipients



We were outraised by our opponents for the third month in a row.

In July, Romney and the Republicans raised $X million compared to our $X million.

We can win if we're outspent, but we need to keep closing the fundraising gap.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: Graphic: Breaking down the numbers

From: info@barackobama.com

Sent: Aug. 6, 2012, 2:30 p.m.


Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap.

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Graphic: Breaking down the numbers

From: info@barackobama.com

Sent: Aug. 6, 2012, 2:30 p.m.


Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap.

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap. Outraised in July: How we can still win if we close the gap.

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



[url]

Contributions or gifts to Obama for America are not tax deductible

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Contributions or gifts to Obama for America are not tax deductible



We were outraised by our opponents for the third month in a row.

In July, Romney and the Republicans raised $X million compared to our $X million.

We can win if we're outspent, but we need to keep closing the fundraising gap.

Donate here:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We were outraised by our opponents for the third month in a row.

In July, Romney and the Republicans raised $X million compared to our $X million.

We can win if we're outspent, but we need to keep closing the fundraising gap.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible