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Reverse-Engineering the 2012 Campaign

The "fiscal cliff"

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2 email variations

10

recipients

--

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps.

Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

Middle-class taxes could go up $X and important investments could be slashed at the end of this year unless Congress acts. This is the "fiscal cliff." And the President has a concrete plan to reduce the deficit so we can grow the economy.

Here is what the President's plan does:

1: Extends tax cuts for 98% of Americans and 97% of small businesses immediately 2. Eliminates tax cuts for the wealthiest Americans 3: Cuts spending by more than $X trillion -- including cuts President Obama has already signed into law

The Results: More than $X trillion in balanced deficit reduction that keeps your taxes low and preserves investments we need to grow the economy like education and infrastructure.

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

7

recipients

[url]

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps. Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

[url] [url] [url] [url] [url]

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Please forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

[url] [url]

[url]

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: Graphic: The President's plan to keep your taxes low

From: info@barackobama.com

Sent: Nov. 20, 2012, 10:16 p.m.


--

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps.

Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

Middle-class taxes could go up $X and important investments could be slashed at the end of this year unless Congress acts. This is the "fiscal cliff." And the President has a concrete plan to reduce the deficit so we can grow the economy.

Here is what the President's plan does:

1: Extends tax cuts for 98% of Americans and 97% of small businesses immediately 2. Eliminates tax cuts for the wealthiest Americans 3: Cuts spending by more than $X trillion -- including cuts President Obama has already signed into law

The Results: More than $X trillion in balanced deficit reduction that keeps your taxes low and preserves investments we need to grow the economy like education and infrastructure.

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: Graphic: The President's plan to keep your taxes low

From: info@barackobama.com

Sent: Nov. 20, 2012, 10:16 p.m.


--

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps.

Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

Middle-class taxes could go up $X and important investments could be slashed at the end of this year unless Congress acts. This is the "fiscal cliff." And the President has a concrete plan to reduce the deficit so we can grow the economy.

Here is what the President's plan does:

1: Extends tax cuts for 98% of Americans and 97% of small businesses immediately 2. Eliminates tax cuts for the wealthiest Americans 3: Cuts spending by more than $X trillion -- including cuts President Obama has already signed into law

The Results: More than $X trillion in balanced deficit reduction that keeps your taxes low and preserves investments we need to grow the economy like education and infrastructure.

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

--

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps.

Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

Middle-class taxes could go up $X and important investments could be slashed at the end of this year unless Congress acts. This is the "fiscal cliff." And the President has a concrete plan to reduce the deficit so we can grow the economy.

Here is what the President's plan does:

1: Extends tax cuts for 98% of Americans and 97% of small businesses immediately 2. Eliminates tax cuts for the wealthiest Americans 3: Cuts spending by more than $X trillion -- including cuts President Obama has already signed into law

The Results: More than $X trillion in balanced deficit reduction that keeps your taxes low and preserves investments we need to grow the economy like education and infrastructure.

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

[url]

Right now, President Obama is working with leaders of both parties in Washington to reduce the deficit in a balanced way so we can lay the foundation for long-term middle-class job growth and prevent your taxes from going up.

Your voice and action helped re-elect President Obama, and hundreds of thousands of you have already responded to our survey, which will help shape our next steps. Thanks to your feedback, we're taking immediate action on one of your suggestions: keeping you informed about how the President is fighting for you so you can continue to talk to your friends, family, and neighbors. So here's the deal:

[url] [url] [url] [url] [url]

That's the President's plan, but he's not wedded to every detail. He is determined to work with Congress to find compromise and common ground. His guiding principle throughout this debate will be what's best for the middle class. He'll be fighting for you.

These problems are challenging, but they're solvable. In fact, the Senate has already passed a bill to keep your taxes low. The House needs to pass it, and Congress should get it to the President as soon as possible.

There's a lot at stake. With your help we'll continue to move this country forward.

Please forward this email and spread the word on Facebook and Twitter:

[url]

Obama for America

[url] [url]

[url]

Paid for by Obama Victory Fund 2012, a joint fundraising committee authorized by Obama for America, the Democratic National Committee, and the Florida, Iowa, Pennsylvania and Virginia State Democratic Parties.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for general election debt retirement. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided equally among the Florida, Iowa, Pennsylvania, and Virginia State Democratic Party Committees, up to $X per committee and subject to the biennial aggregate limits. A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution or if Obama for America receives sufficient funds to pay its outstanding debts. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.