ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

Romney's email this morning

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

8 email variations

18

recipients

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

16

recipients

Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The President in Madison

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

12

recipients



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

Contributions or gifts to Obama for America are not tax deductible.

8

recipients



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

4

recipients



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in Sight."

There are two lessons we all need to take away from the last few weeks:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

Mitt Romney may think he can see victory from his backyard. With 33 days to go, we're going to keep our eye on the ball.

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

We accept: We accept Visa, Mastercard, American Express, and Discover Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Thanks for showing you're standing with President Obama for a second term. If you can, make another donation of $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The President in Madison

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The crowd in Madison, Wisconsin

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Romney's email this morning

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: Oct. 4, 2012, 6:10 p.m.


Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Romney's email this morning

From: Jim Messina, BarackObama.com <info@barackobama.com>

Sent: Oct. 4, 2012, 6:10 p.m.


Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The President in Madison

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

Contributions or gifts to Obama for America are not tax deductible.



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in Sight."

There are two lessons we all need to take away from the last few weeks:

1 Anything can happen in a presidential race

2 This has always been a close election, and will remain a close election until the moment we win

For 18 months, we've been doing the real work of talking to voters and building a grassroots operation in neighborhoods all across the country.

That work is how we win, and it's powered directly by millions of people like you.

If you can make a donation of $X or more to build this campaign right now, please do it. Resources now are worth a lot more than they will be later on:

[url]

Or, if you can't chip in today, sign up to volunteer -- head on over to Dashboard and get to work in our online field office:

[url]

Mitt Romney may think he can see victory from his backyard. With 33 days to go, we're going to keep our eye on the ball.

Messina

Jim Messina Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally:

The crowd in Madison, Wisconsin

We accept: We accept Visa, Mastercard, American Express, and Discover Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Thanks for showing you're standing with President Obama for a second term. If you can, make another donation of $X today.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The President in Madison

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Description: Obama - Biden

Here's the first thing Mitt Romney said to his supporters this morning:

"Victory is in sight."

Stand with President Obama for a second term. Chip in $X or more today:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Here's what 30,000 people in Madison did today. Check out this photo from President Obama's rally: Description: The crowd in Madison, Wisconsin

Description: [url]

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.