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Reverse-Engineering the 2012 Campaign

Photo going around on Facebook

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4 email variations

54

recipients

Obama - Biden

Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. Why I support Obama

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

40

recipients



Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline.

[url]

Obama for America

P.S. -- What we have on hand at midnight tonight determines how strong we can close out the next three months. Please pitch in what you can today.

Contributions or gifts to Obama for America are not tax deductible.

20

recipients



There's a photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

5

recipients



Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

You're someone who's supported this campaign since 2008, and we're counting on you.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. [url]

[url] [url]

Thank you for your support then -- and your support today,

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Have you seen this?

From: Obama for America [mailto:info@barackobama.com]

Sent: July 31, 2012, 12:13 p.m.


Obama - Biden

Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. Why I support Obama

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Have you seen this?

From: Obama for America [mailto:info@barackobama.com]

Sent: July 31, 2012, 12:13 p.m.


Obama - Biden

Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. Why I support Obama

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. Why I support Obama

[url]

Obama for America

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline.

[url]

Obama for America

P.S. -- What we have on hand at midnight tonight determines how strong we can close out the next three months. Please pitch in what you can today.

Contributions or gifts to Obama for America are not tax deductible.



There's a photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

Pitch in $X or whatever you can before tonight's critical fundraising deadline:

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X: [url]

You can also choose from the amounts below.

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

--QUICK DONATE: $X: [url]

Or donate another amount:

[url]

Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Maybe you've seen this photo going around on Facebook -- one person's reasons for supporting President Obama.

We've all got our own reasons for supporting the President, and with less than 100 days to go, now's the time to show it.

You're someone who's supported this campaign since 2008, and we're counting on you.

Pitch in $X or whatever you can before tonight's critical fundraising deadline. [url]

[url] [url]

Thank you for your support then -- and your support today,

Obama for America

Contributions or gifts to Obama for America are not tax deductible.