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Reverse-Engineering the 2012 Campaign

Haven't won yet?

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2 email variations

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recipients



image: Obama - Biden --

Haven't won your Dinner with Barack yet? You might like this even better.

President Obama is hitting the campaign trail next week -- and you're

invited to join him. To thank the grassroots supporters who enter before

Saturday, we're saving two seats on the bus for a winner and their guest.

If that's you, here's how it'll work: We'll fly you and a friend out to

meet up with the bus tour, and you'll get to ride along with President

Obama as he travels to his next stop.

Sound like something you could get on board with? Pitch in $X or whatever

you can to be automatically

entered.

We know the other side is going to have more money in this race. President

Obama will be the first incumbent in modern history to be outspent.

Mitt Romney has surrounded himself with shadowy outside groups and people

who are willing to spend millions of dollars just to trash the President on

TV. He even held a "retreat" last weekend with all sorts of shady donors

and operatives, like our good friend Karl Rove.

We refuse to play that kind of politics.

So here's a list of who won't be represented on the President's bus next

week: super PACs, Washington lobbyists, the Koch brothers, or anyone else

who thinks this election is for sale.

This campaign belongs to you. That's who we're saving seats for.

And what we do together before this week's fundraising deadline will

determine whether small-dollar donations can keep pace with the millions

pouring in from the other side.

But it takes each of us chipping in.

If you donate today, before this week's deadline, you'll be automatically

entered to travel with the President:

[url]

Thank you,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

2

recipients



The campaign bus used to be Barack Obama's second home, but it's not the easiest

place to have friends over.

So what I'm about to tell you is pretty rare.

Today, if you donate $9 or whatever you can before our biggest fundraising

deadline yet, you'll be automatically entered for a chance to join him for a leg

of his bus trip next week:

[url]

If you haven't yet won your Dinner with Barack, this might be the only thing I

think you'll like even better. The campaign will cover your airfare to meet the

President on the trail -- and you'll get to bring a guest with you.

So if you win, no need to call "shotgun" -- you won't want the front seat.

You'll be riding in the back with the President.

- Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing

will not improve chances of winning. Void where prohibited. Entries must be

received by June 30, 2012. You may enter by contributing to Obama for America

here or click to enter without contributing. One winner will receive the

following prize package: round-trip tickets for winner and a guest from within

the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for a

duration to be determined by the Sponsor approximate retail value of all prizes

$1,400 . Odds of winning depend on number of entries received. Promotion open

only to U.S. citizens, or lawful permanent U.S. residents who are legal

residents of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject to Official

Rules and additional restrictions on eligibility. Sponsor: Obama for America,

130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

Subject: Haven't won yet?

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: June 27, 2012, 9:24 a.m.




image: Obama - Biden --

Haven't won your Dinner with Barack yet? You might like this even better.

President Obama is hitting the campaign trail next week -- and you're

invited to join him. To thank the grassroots supporters who enter before

Saturday, we're saving two seats on the bus for a winner and their guest.

If that's you, here's how it'll work: We'll fly you and a friend out to

meet up with the bus tour, and you'll get to ride along with President

Obama as he travels to his next stop.

Sound like something you could get on board with? Pitch in $X or whatever

you can to be automatically

entered.

We know the other side is going to have more money in this race. President

Obama will be the first incumbent in modern history to be outspent.

Mitt Romney has surrounded himself with shadowy outside groups and people

who are willing to spend millions of dollars just to trash the President on

TV. He even held a "retreat" last weekend with all sorts of shady donors

and operatives, like our good friend Karl Rove.

We refuse to play that kind of politics.

So here's a list of who won't be represented on the President's bus next

week: super PACs, Washington lobbyists, the Koch brothers, or anyone else

who thinks this election is for sale.

This campaign belongs to you. That's who we're saving seats for.

And what we do together before this week's fundraising deadline will

determine whether small-dollar donations can keep pace with the millions

pouring in from the other side.

But it takes each of us chipping in.

If you donate today, before this week's deadline, you'll be automatically

entered to travel with the President:

[url]

Thank you,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

 

Compare variations

Subject: Haven't won yet?

From: Julianna Smoot, BarackObama.com <info@barackobama.com>

Sent: June 27, 2012, 9:24 a.m.




image: Obama - Biden --

Haven't won your Dinner with Barack yet? You might like this even better.

President Obama is hitting the campaign trail next week -- and you're

invited to join him. To thank the grassroots supporters who enter before

Saturday, we're saving two seats on the bus for a winner and their guest.

If that's you, here's how it'll work: We'll fly you and a friend out to

meet up with the bus tour, and you'll get to ride along with President

Obama as he travels to his next stop.

Sound like something you could get on board with? Pitch in $X or whatever

you can to be automatically

entered.

We know the other side is going to have more money in this race. President

Obama will be the first incumbent in modern history to be outspent.

Mitt Romney has surrounded himself with shadowy outside groups and people

who are willing to spend millions of dollars just to trash the President on

TV. He even held a "retreat" last weekend with all sorts of shady donors

and operatives, like our good friend Karl Rove.

We refuse to play that kind of politics.

So here's a list of who won't be represented on the President's bus next

week: super PACs, Washington lobbyists, the Koch brothers, or anyone else

who thinks this election is for sale.

This campaign belongs to you. That's who we're saving seats for.

And what we do together before this week's fundraising deadline will

determine whether small-dollar donations can keep pace with the millions

pouring in from the other side.

But it takes each of us chipping in.

If you donate today, before this week's deadline, you'll be automatically

entered to travel with the President:

[url]

Thank you,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



image: Obama - Biden --

Haven't won your Dinner with Barack yet? You might like this even better.

President Obama is hitting the campaign trail next week -- and you're

invited to join him. To thank the grassroots supporters who enter before

Saturday, we're saving two seats on the bus for a winner and their guest.

If that's you, here's how it'll work: We'll fly you and a friend out to

meet up with the bus tour, and you'll get to ride along with President

Obama as he travels to his next stop.

Sound like something you could get on board with? Pitch in $X or whatever

you can to be automatically

entered.

We know the other side is going to have more money in this race. President

Obama will be the first incumbent in modern history to be outspent.

Mitt Romney has surrounded himself with shadowy outside groups and people

who are willing to spend millions of dollars just to trash the President on

TV. He even held a "retreat" last weekend with all sorts of shady donors

and operatives, like our good friend Karl Rove.

We refuse to play that kind of politics.

So here's a list of who won't be represented on the President's bus next

week: super PACs, Washington lobbyists, the Koch brothers, or anyone else

who thinks this election is for sale.

This campaign belongs to you. That's who we're saving seats for.

And what we do together before this week's fundraising deadline will

determine whether small-dollar donations can keep pace with the millions

pouring in from the other side.

But it takes each of us chipping in.

If you donate today, before this week's deadline, you'll be automatically

entered to travel with the President:

[url]

Thank you,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

Obama for America

hereor

clickto

enter without contributing. One winner will receive the following

prize

package: round-trip tickets for winner and a guest from within the fifty

U.S. States, DC, or Puerto Rico to a destination to be determined by the

Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for

a duration to be determined by the Sponsor approximate retail value of all

prizes $X . Odds of winning depend on number of entries received.

Promotion open only to U.S. citizens, or lawful permanent U.S. residents

who are legal residents of 50 United States, District of Columbia and

Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe



The campaign bus used to be Barack Obama's second home, but it's not the easiest

place to have friends over.

So what I'm about to tell you is pretty rare.

Today, if you donate $9 or whatever you can before our biggest fundraising

deadline yet, you'll be automatically entered for a chance to join him for a leg

of his bus trip next week:

[url]

If you haven't yet won your Dinner with Barack, this might be the only thing I

think you'll like even better. The campaign will cover your airfare to meet the

President on the trail -- and you'll get to bring a guest with you.

So if you win, no need to call "shotgun" -- you won't want the front seat.

You'll be riding in the back with the President.

- Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing

will not improve chances of winning. Void where prohibited. Entries must be

received by June 30, 2012. You may enter by contributing to Obama for America

here or click to enter without contributing. One winner will receive the

following prize package: round-trip tickets for winner and a guest from within

the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by

the Sponsor; hotel accommodations; and the opportunity to meet with President

Obama on an official Obama for America campaign bus tour on a date and for a

duration to be determined by the Sponsor approximate retail value of all prizes

$1,400 . Odds of winning depend on number of entries received. Promotion open

only to U.S. citizens, or lawful permanent U.S. residents who are legal

residents of 50 United States, District of Columbia and Puerto Rico and 18 or

older or age of majority under applicable law . Promotion subject to Official

Rules and additional restrictions on eligibility. Sponsor: Obama for America,

130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe