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Reverse-Engineering the 2012 Campaign

He just hit the panic button!

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New Poll: Democrats lead by five points 46-41 in the race for Congress

D, we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But we need to close this spending gap.

Yesterday, we received word that Speaker Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority."

We cannot allow our chances for a Democratic majority to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more to fight Republican attacks before tonight's ad buy deadline?

When the polls close on November 6th, we need to know that we did everything we could when it mattered most.

Right now, we are just $X short of what we need to fight these Republican attacks. Please chip in what you can before tonight's ad buy deadline:

[url]

Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

10

recipients

Republican Super PACs Launch $X.5 Million Ad Blitz

Boehner just hit the panic button. Yesterday, his Super PAC allies announced that they're dropping $X.5 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt now: if we want to win the House, we have to raise $X more before midnight to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before tonight's ad buy deadline

We've come too far to let these dishonest ads cost us the election.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

8

recipients



This is so inspiring:

Yesterday, Boehner's Super PAC allies announced they are unloading millions to save their majority.

But then, you stepped up -- BIG TIME. Today, we're less than 400 donations away from hitting 10,000 for the day. Will you help us get there?

Help hit 10,000 donations: Chip in $X before the tonight's ad buy deadline.

Thanks!

Lindsey

Lindsey Schulte DCCC National Finance Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Subject: GREAT POLL:

From: dccc@dccc.org

Sent: Oct. 10, 2012, 10:32 a.m.




New Poll: Democrats lead by five points 46-41 in the race for Congress

D, we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But we need to close this spending gap.

Yesterday, we received word that Speaker Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority."

We cannot allow our chances for a Democratic majority to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more to fight Republican attacks before tonight's ad buy deadline?

When the polls close on November 6th, we need to know that we did everything we could when it mattered most.

Right now, we are just $X short of what we need to fight these Republican attacks. Please chip in what you can before tonight's ad buy deadline:

[url]

Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

 

Compare variations

Subject: GREAT POLL:

From: dccc@dccc.org

Sent: Oct. 10, 2012, 10:32 a.m.




New Poll: Democrats lead by five points 46-41 in the race for Congress

D, we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But we need to close this spending gap.

Yesterday, we received word that Speaker Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority."

We cannot allow our chances for a Democratic majority to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more to fight Republican attacks before tonight's ad buy deadline?

When the polls close on November 6th, we need to know that we did everything we could when it mattered most.

Right now, we are just $X short of what we need to fight these Republican attacks. Please chip in what you can before tonight's ad buy deadline:

[url]

Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



New Poll: Democrats lead by five points 46-41 in the race for Congress

D, we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But we need to close this spending gap.

Yesterday, we received word that Speaker Boehner's Super PAC allies are "dumping an avalanche of cash into congressional races in an attempt to protect the House GOP majority."

We cannot allow our chances for a Democratic majority to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more to fight Republican attacks before tonight's ad buy deadline?

When the polls close on November 6th, we need to know that we did everything we could when it mattered most.

Right now, we are just $X short of what we need to fight these Republican attacks. Please chip in what you can before tonight's ad buy deadline:

[url]

Thank you,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Republican Super PACs Launch $X.5 Million Ad Blitz

Boehner just hit the panic button. Yesterday, his Super PAC allies announced that they're dropping $X.5 million to defeat our Democratic candidates in too-close-to-call races.

There's no doubt now: if we want to win the House, we have to raise $X more before midnight to rebut the coming flood of Super PAC attacks.

Help us respond right now: Donate $X or more before tonight's ad buy deadline

We've come too far to let these dishonest ads cost us the election.

Chip in $X or more now, when our response matters most:

[url]

Thanks,

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!



This is so inspiring:

Yesterday, Boehner's Super PAC allies announced they are unloading millions to save their majority.

But then, you stepped up -- BIG TIME. Today, we're less than 400 donations away from hitting 10,000 for the day. Will you help us get there?

Help hit 10,000 donations: Chip in $X before the tonight's ad buy deadline.

Thanks!

Lindsey

Lindsey Schulte DCCC National Finance Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--