ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

He walked up on that stage...

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

5 email variations

12

recipients

We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:
 
 Supporter record: [id]
 Name: Suggested support: $X.00
 
 If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.
 
 You can click this personalized link to make your contribution of $X or more today.
 
 Thanks for standing with us.
 
 Democrats 2012
  

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

10

recipients

--

As one of our most dedicated supporters, you know what's at stake in this election.

If you're planning to contribute to our campaign, it's critical that you make your donation tonight.

4 HOUR WARNING: Midnight is the final FEC fundraising deadline of the election.

Donate $X or whatever you can right now.

Thanks!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

9

recipients

--

This is crazy!

Since President Obama walloped Romney in the debate last night, we've had so many donations pouring in 29,571!!! that our website almost crashed.

Tonight is the most important FEC deadline of this election: it's the last one of Barack Obama's political career. Will you help us reach 30,000 donations before midnight?

MIDNIGHT DEADLINE: Donate $X or more to deliver a Democratic majority to President Obama.

This election will be decided in the next 20 days.

If you're standing with President Obama, then chip in and help us back him up:

[url]

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

8

recipients

D --



Here's what we saw last night:

President Obama walked up on that stage, called out Mitt Romney's lies, and fought for everything we believe in.

Now it's time to fight for him.

Tonight is the last FEC deadline of the election. It's the last time we'll report our fundraising numbers and the last time we can prove we've got the momentum.

MIDNIGHT DEADLINE: Donate $X or more to win a Democratic majority for President Obama.

We've got 20 days to win this thing and we're in a final sprint to the finish line.

This is it. We need you with us:

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

2

recipients



Governor Romney's not going to like this:

Since last night's debate, we've already received 21,385 donations for majority. That's incredible!

Help us hit 25,000 strong before tonight's final FEC deadline of the 2012 campaign:

Chip in $X or whatever you can right now.

---------- Original Message ----------

From: Democratic Headquarters

We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to support President Obama with Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.

You can click this personalized link to make your contribution of $X or more today.

Thanks for standing with us.

Democrats 2012

------- If you have given and it's not reflected above, that may be because you gave offline or with different email address. We sincerely apologize for any errors and thank you for your support!

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

Subject: just reviewing your record

From: dccc@dccc.org

Sent: Oct. 17, 2012, 9:44 a.m.


We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:
 
 Supporter record: [id]
 Name: Suggested support: $X.00
 
 If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.
 
 You can click this personalized link to make your contribution of $X or more today.
 
 Thanks for standing with us.
 
 Democrats 2012
  

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

 

Compare variations

Subject: just reviewing your record

From: dccc@dccc.org

Sent: Oct. 17, 2012, 9:44 a.m.


We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:
 
 Supporter record: [id]
 Name: Suggested support: $X.00
 
 If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.
 
 You can click this personalized link to make your contribution of $X or more today.
 
 Thanks for standing with us.
 
 Democrats 2012
  

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:
 
 Supporter record: [id]
 Name: Suggested support: $X.00
 
 If you're planning to contribute to our campaign to support President Obama with a Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.
 
 You can click this personalized link to make your contribution of $X or more today.
 
 Thanks for standing with us.
 
 Democrats 2012
  

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

As one of our most dedicated supporters, you know what's at stake in this election.

If you're planning to contribute to our campaign, it's critical that you make your donation tonight.

4 HOUR WARNING: Midnight is the final FEC fundraising deadline of the election.

Donate $X or whatever you can right now.

Thanks!

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

--

This is crazy!

Since President Obama walloped Romney in the debate last night, we've had so many donations pouring in 29,571!!! that our website almost crashed.

Tonight is the most important FEC deadline of this election: it's the last one of Barack Obama's political career. Will you help us reach 30,000 donations before midnight?

MIDNIGHT DEADLINE: Donate $X or more to deliver a Democratic majority to President Obama.

This election will be decided in the next 20 days.

If you're standing with President Obama, then chip in and help us back him up:

[url]

Brandon

Brandon English DCCC Digital Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

D --



Here's what we saw last night:

President Obama walked up on that stage, called out Mitt Romney's lies, and fought for everything we believe in.

Now it's time to fight for him.

Tonight is the last FEC deadline of the election. It's the last time we'll report our fundraising numbers and the last time we can prove we've got the momentum.

MIDNIGHT DEADLINE: Donate $X or more to win a Democratic majority for President Obama.

We've got 20 days to win this thing and we're in a final sprint to the finish line.

This is it. We need you with us:

[url]

Democrats 2012

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!



Governor Romney's not going to like this:

Since last night's debate, we've already received 21,385 donations for majority. That's incredible!

Help us hit 25,000 strong before tonight's final FEC deadline of the 2012 campaign:

Chip in $X or whatever you can right now.

---------- Original Message ----------

From: Democratic Headquarters

We're reviewing our Democratic supporter records in advance of tonight's final Federal Election Commission FEC deadline. Your record is copied and pasted below:

Supporter record: [id] Name: Online Support: Pending Suggested support: $X.00

If you're planning to contribute to our campaign to support President Obama with Democratic majority, it's critical that you make your donation before midnight tonight. Tonight is the final FEC reporting deadline of the 2012 general election. We're relying on your support: 90% of our contributions are $X or less.

You can click this personalized link to make your contribution of $X or more today.

Thanks for standing with us.

Democrats 2012

------- If you have given and it's not reflected above, that may be because you gave offline or with different email address. We sincerely apologize for any errors and thank you for your support!

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!