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Reverse-Engineering the 2012 Campaign

Friend, don't wait

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2 email variations

13

recipients

Romney-Ryan

I hope you've been watching the debates. Paul Ryan and I, along with the entire Republican team, have been fighting to present America with a clear choice on November 6th.

For a few more hours, you can still enter for a chance to watch the next debate with my team I'm ready to confront Barack Obama on his failed foreign and domestic policies.

Donate before midnight to be automatically entered for a chance to watch the October 16th debate with my campaign team.

Every entry brings us closer to a Republican victory on Election Day.

Thank you,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

5

recipients

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I know from experience what a tough competitor Mitt Romney is. I was impressed by his tenacity and resolve during the first presidential debate.

I know he's ready to bring the same conviction to the October 16th debate, and I'm ready to see him confront President Obama on his administration's dismal foreign policy record. I'm anticipating another victory for the Republican team.

This contest is a chance for one lucky supporter to watch the October 16th debate with Mitt's team.

[url] Donate $X or more now to be automatically entered for a chance to watch with Team Romney-Ryan.

The last debate struck a powerful blow against President Obama and his liberal allies -- imagine what could happen next?

Mayor Rudy Giuliani

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Subject: Friend, don't wait

From: info@mittromney.com

Sent: Oct. 14, 2012, 9:26 a.m.


Romney-Ryan

I hope you've been watching the debates. Paul Ryan and I, along with the entire Republican team, have been fighting to present America with a clear choice on November 6th.

For a few more hours, you can still enter for a chance to watch the next debate with my team I'm ready to confront Barack Obama on his failed foreign and domestic policies.

Donate before midnight to be automatically entered for a chance to watch the October 16th debate with my campaign team.

Every entry brings us closer to a Republican victory on Election Day.

Thank you,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

 

Compare variations

Subject: Friend, don't wait

From: info@mittromney.com

Sent: Oct. 14, 2012, 9:26 a.m.


Romney-Ryan

I hope you've been watching the debates. Paul Ryan and I, along with the entire Republican team, have been fighting to present America with a clear choice on November 6th.

For a few more hours, you can still enter for a chance to watch the next debate with my team I'm ready to confront Barack Obama on his failed foreign and domestic policies.

Donate before midnight to be automatically entered for a chance to watch the October 16th debate with my campaign team.

Every entry brings us closer to a Republican victory on Election Day.

Thank you,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

Romney-Ryan

I hope you've been watching the debates. Paul Ryan and I, along with the entire Republican team, have been fighting to present America with a clear choice on November 6th.

For a few more hours, you can still enter for a chance to watch the next debate with my team I'm ready to confront Barack Obama on his failed foreign and domestic policies.

Donate before midnight to be automatically entered for a chance to watch the October 16th debate with my campaign team.

Every entry brings us closer to a Republican victory on Election Day.

Thank you,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.

Victory_Disclaimer

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

I know from experience what a tough competitor Mitt Romney is. I was impressed by his tenacity and resolve during the first presidential debate.

I know he's ready to bring the same conviction to the October 16th debate, and I'm ready to see him confront President Obama on his administration's dismal foreign policy record. I'm anticipating another victory for the Republican team.

This contest is a chance for one lucky supporter to watch the October 16th debate with Mitt's team.

[url] Donate $X or more now to be automatically entered for a chance to watch with Team Romney-Ryan.

The last debate struck a powerful blow against President Obama and his liberal allies -- imagine what could happen next?

Mayor Rudy Giuliani

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, October 10, 2012 at 12:00 pm Eastern Daylight Time and ends on Sunday, October 14, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Sunday, October 14, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box [id], Boston, MA 02114.