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Reverse-Engineering the 2012 Campaign

Help us expand the map

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2 email variations

5

recipients

Romney-Ryan Friends,

We're energized and ready to turn out the vote during early voting, and on Election Day.

But we need your help to hold strong against the billion-dollar Obama re-election machine and to keep the momentum going.

On Saturday, we launched ExpandTheMap.com-- taking our message into new states and telling voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day to help expand the map, and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Josh Romney

Victory_Disclaimer

5

recipients

Romney-Ryan Friend,

With 8 days to go, we're feeling the momentum.

The debates have supercharged our campaign and the Republican team. We're seeing more and more enthusiasm and more and more support.

This has become more than just a campaign. It's become a national movement. Americans recognize we can do better as a nation than we've done over these last four years.

Paul and I and the Republican team have a plan to produce a real recovery for America. We're going to take back this country with good jobs, rising take-home pay, a strong military, and better opportunities for all Americans.

This is a time to call on America's greatness. We need your help because it matters. It matters for your kids and their kids. It matters for 23 million Americans struggling for work. And it matters for the future of our nation to have a strong economy.

On Saturday, we launched ExpandTheMap.com taking our message into new states and telling voters about our plan to create 12 million new jobs.

Help us keep up the momentum and contribute now to help Romney-Ryan and the Republican team expand the map.

Thanks to you, the movement is gaining steam and your continued support will propel us to victory.

Mitt Romney Victory_Disclaimer

Subject: Help us expand the map

From: info@mittromney.com

Sent: Oct. 29, 2012, 10:43 a.m.


Romney-Ryan Friends,

We're energized and ready to turn out the vote during early voting, and on Election Day.

But we need your help to hold strong against the billion-dollar Obama re-election machine and to keep the momentum going.

On Saturday, we launched ExpandTheMap.com-- taking our message into new states and telling voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day to help expand the map, and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Josh Romney

Victory_Disclaimer

 

Compare variations

Subject: Help us expand the map

From: info@mittromney.com

Sent: Oct. 29, 2012, 10:43 a.m.


Romney-Ryan Friends,

We're energized and ready to turn out the vote during early voting, and on Election Day.

But we need your help to hold strong against the billion-dollar Obama re-election machine and to keep the momentum going.

On Saturday, we launched ExpandTheMap.com-- taking our message into new states and telling voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day to help expand the map, and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Josh Romney

Victory_Disclaimer

Romney-Ryan Friends,

We're energized and ready to turn out the vote during early voting, and on Election Day.

But we need your help to hold strong against the billion-dollar Obama re-election machine and to keep the momentum going.

On Saturday, we launched ExpandTheMap.com-- taking our message into new states and telling voters about our plan to create 12 million new jobs.

Can you help us raise a million dollars a day to help expand the map, and finish strong?

Contribute now to help Romney-Ryan and the Republican team keep up the fight.

Thank you,

Josh Romney

Victory_Disclaimer

Romney-Ryan Friend,

With 8 days to go, we're feeling the momentum.

The debates have supercharged our campaign and the Republican team. We're seeing more and more enthusiasm and more and more support.

This has become more than just a campaign. It's become a national movement. Americans recognize we can do better as a nation than we've done over these last four years.

Paul and I and the Republican team have a plan to produce a real recovery for America. We're going to take back this country with good jobs, rising take-home pay, a strong military, and better opportunities for all Americans.

This is a time to call on America's greatness. We need your help because it matters. It matters for your kids and their kids. It matters for 23 million Americans struggling for work. And it matters for the future of our nation to have a strong economy.

On Saturday, we launched ExpandTheMap.com taking our message into new states and telling voters about our plan to create 12 million new jobs.

Help us keep up the momentum and contribute now to help Romney-Ryan and the Republican team expand the map.

Thanks to you, the movement is gaining steam and your continued support will propel us to victory.

Mitt Romney Victory_Disclaimer