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Reverse-Engineering the 2012 Campaign

It's an honor and a privilege

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2 email variations

3

recipients



Before I meet Paul Ryan on stage tonight, I need you to know something:

Barack and I wouldn't be here without you.

And, without you, we wouldn't have access to affordable health care for millions more Americans, 31 straight months of job growth, and a military that says you can proudly serve your country no matter who you love.

It's the type of progress that got me into this line of work in the first place -- making a real difference in people's lives.

And it's the work that Barack and I will continue to do, if we're given the chance.

I plan to keep fighting for that chance on stage tonight.

Chip in $X or more right now to join me:

[url]

See you out there.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients



Believe me, I know what's coming tonight.

If it's anything like what we've already seen, Paul Ryan's going to get up on that stage and try his best to take on everything we stand for. He'll say just about anything he can to sell the failed policies of the past.

We can't expect the other side to play fair. We can't expect them to slow down.

So if we want to win, we need to dig in and give it all we've got.

Before the debate tonight, will you donate $X or more?

I'm proud to get out there and represent the President -- and all of you.

But it's you, who will carry this campaign across the finish line.

Donate $X or more and let's make sure we win this thing:

[url]

Joe

P.S. -- Your donation can do more today than if you wait -- and we need it now more than ever. If you were planning on donating, this is the time.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: It's an honor and a privilege

From: info@barackobama.com

Sent: Oct. 11, 2012, 1:04 p.m.




Before I meet Paul Ryan on stage tonight, I need you to know something:

Barack and I wouldn't be here without you.

And, without you, we wouldn't have access to affordable health care for millions more Americans, 31 straight months of job growth, and a military that says you can proudly serve your country no matter who you love.

It's the type of progress that got me into this line of work in the first place -- making a real difference in people's lives.

And it's the work that Barack and I will continue to do, if we're given the chance.

I plan to keep fighting for that chance on stage tonight.

Chip in $X or more right now to join me:

[url]

See you out there.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: It's an honor and a privilege

From: info@barackobama.com

Sent: Oct. 11, 2012, 1:04 p.m.




Before I meet Paul Ryan on stage tonight, I need you to know something:

Barack and I wouldn't be here without you.

And, without you, we wouldn't have access to affordable health care for millions more Americans, 31 straight months of job growth, and a military that says you can proudly serve your country no matter who you love.

It's the type of progress that got me into this line of work in the first place -- making a real difference in people's lives.

And it's the work that Barack and I will continue to do, if we're given the chance.

I plan to keep fighting for that chance on stage tonight.

Chip in $X or more right now to join me:

[url]

See you out there.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Before I meet Paul Ryan on stage tonight, I need you to know something:

Barack and I wouldn't be here without you.

And, without you, we wouldn't have access to affordable health care for millions more Americans, 31 straight months of job growth, and a military that says you can proudly serve your country no matter who you love.

It's the type of progress that got me into this line of work in the first place -- making a real difference in people's lives.

And it's the work that Barack and I will continue to do, if we're given the chance.

I plan to keep fighting for that chance on stage tonight.

Chip in $X or more right now to join me:

[url]

See you out there.

Joe

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



Believe me, I know what's coming tonight.

If it's anything like what we've already seen, Paul Ryan's going to get up on that stage and try his best to take on everything we stand for. He'll say just about anything he can to sell the failed policies of the past.

We can't expect the other side to play fair. We can't expect them to slow down.

So if we want to win, we need to dig in and give it all we've got.

Before the debate tonight, will you donate $X or more?

I'm proud to get out there and represent the President -- and all of you.

But it's you, who will carry this campaign across the finish line.

Donate $X or more and let's make sure we win this thing:

[url]

Joe

P.S. -- Your donation can do more today than if you wait -- and we need it now more than ever. If you were planning on donating, this is the time.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible