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Reverse-Engineering the 2012 Campaign

Here we go again

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Eight years ago, in one of the closest elections in history, you and I learned what happens when we don't have the resources to hit back hard enough and fast enough to crush well-funded Republican lies.

Here we go again — if we don't respond to Karl Rove's historically-large attack campaign with six days left, Democrats could lose the Senate majority by a single seat.

I need you in the next 10 hours: Help me execute the “Stop the Takeover” Plan.

By midnight, we must urgently raise enough to take on Rove dollar-for-dollar. We'll triple match every gift and immediately wire funds to deadlocked battlegrounds like Ohio and Virginia. And we'll win.

I'm told you gave recently, but the end-of-month deadline is crucial to the Senate majority, and I need to ask again. Can you put $X into the “Stop the Takeover” Fund in the next 10 hours? We still need 1,712 contributions in the 10 hours—and every gift will be matched 3-to-1.

Today, 11 Senate races are statistical ties. But Republicans only need four seats to take the Senate majority.

The “Stop the Takeover” Fund will ensure that Rove's giant attack campaign doesn't cost Democrats the Senate in six days.

Please contribute immediately — before tonight's end-of-month deadline. Your contribution will be triple matched [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

6

recipients

Karl Rove's going to freak out when he hears about this: We've had a record-breaking 40,000 contributions in the past 48 hours — and we're only 450 away from hitting this midnight goal! Breaking new Senate polls show four ties in Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, and Wisconsin 47-47 after Karl Rove's largest attack campaign ever.

Republicans are only four seats from taking the Senate majority — and eleven races are currently tossups.

Now, let's match Rove and stop the Republican takeover! Tomorrow morning, we'll wire every dollar we raise before midnight to deadlocked battlegrounds like Ohio and Virginia to fight Rove. Please give $X immediately — we can do this!! We'll match every gift 3-to-1. 4 more hours. –Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Here we go again

From: info@dscc.org

Sent: Oct. 31, 2012, 3:16 p.m.




Eight years ago, in one of the closest elections in history, you and I learned what happens when we don't have the resources to hit back hard enough and fast enough to crush well-funded Republican lies.

Here we go again — if we don't respond to Karl Rove's historically-large attack campaign with six days left, Democrats could lose the Senate majority by a single seat.

I need you in the next 10 hours: Help me execute the “Stop the Takeover” Plan.

By midnight, we must urgently raise enough to take on Rove dollar-for-dollar. We'll triple match every gift and immediately wire funds to deadlocked battlegrounds like Ohio and Virginia. And we'll win.

I'm told you gave recently, but the end-of-month deadline is crucial to the Senate majority, and I need to ask again. Can you put $X into the “Stop the Takeover” Fund in the next 10 hours? We still need 1,712 contributions in the 10 hours—and every gift will be matched 3-to-1.

Today, 11 Senate races are statistical ties. But Republicans only need four seats to take the Senate majority.

The “Stop the Takeover” Fund will ensure that Rove's giant attack campaign doesn't cost Democrats the Senate in six days.

Please contribute immediately — before tonight's end-of-month deadline. Your contribution will be triple matched [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Here we go again

From: info@dscc.org

Sent: Oct. 31, 2012, 3:16 p.m.




Eight years ago, in one of the closest elections in history, you and I learned what happens when we don't have the resources to hit back hard enough and fast enough to crush well-funded Republican lies.

Here we go again — if we don't respond to Karl Rove's historically-large attack campaign with six days left, Democrats could lose the Senate majority by a single seat.

I need you in the next 10 hours: Help me execute the “Stop the Takeover” Plan.

By midnight, we must urgently raise enough to take on Rove dollar-for-dollar. We'll triple match every gift and immediately wire funds to deadlocked battlegrounds like Ohio and Virginia. And we'll win.

I'm told you gave recently, but the end-of-month deadline is crucial to the Senate majority, and I need to ask again. Can you put $X into the “Stop the Takeover” Fund in the next 10 hours? We still need 1,712 contributions in the 10 hours—and every gift will be matched 3-to-1.

Today, 11 Senate races are statistical ties. But Republicans only need four seats to take the Senate majority.

The “Stop the Takeover” Fund will ensure that Rove's giant attack campaign doesn't cost Democrats the Senate in six days.

Please contribute immediately — before tonight's end-of-month deadline. Your contribution will be triple matched [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



Eight years ago, in one of the closest elections in history, you and I learned what happens when we don't have the resources to hit back hard enough and fast enough to crush well-funded Republican lies.

Here we go again — if we don't respond to Karl Rove's historically-large attack campaign with six days left, Democrats could lose the Senate majority by a single seat.

I need you in the next 10 hours: Help me execute the “Stop the Takeover” Plan.

By midnight, we must urgently raise enough to take on Rove dollar-for-dollar. We'll triple match every gift and immediately wire funds to deadlocked battlegrounds like Ohio and Virginia. And we'll win.

I'm told you gave recently, but the end-of-month deadline is crucial to the Senate majority, and I need to ask again. Can you put $X into the “Stop the Takeover” Fund in the next 10 hours? We still need 1,712 contributions in the 10 hours—and every gift will be matched 3-to-1.

Today, 11 Senate races are statistical ties. But Republicans only need four seats to take the Senate majority.

The “Stop the Takeover” Fund will ensure that Rove's giant attack campaign doesn't cost Democrats the Senate in six days.

Please contribute immediately — before tonight's end-of-month deadline. Your contribution will be triple matched [url]

Thank Kerry

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Karl Rove's going to freak out when he hears about this: We've had a record-breaking 40,000 contributions in the past 48 hours — and we're only 450 away from hitting this midnight goal! Breaking new Senate polls show four ties in Massachusetts 47-47 Elizabeth Warren , Ohio 46-46, Nevada 44-44, and Wisconsin 47-47 after Karl Rove's largest attack campaign ever.

Republicans are only four seats from taking the Senate majority — and eleven races are currently tossups.

Now, let's match Rove and stop the Republican takeover! Tomorrow morning, we'll wire every dollar we raise before midnight to deadlocked battlegrounds like Ohio and Virginia to fight Rove. Please give $X immediately — we can do this!! We'll match every gift 3-to-1. 4 more hours. –Jason Rosenbaum

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.