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Reverse-Engineering the 2012 Campaign

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11 email variations

41

recipients

Obama for America

I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight:

[url]

Thank you,

Barack

Contributions or gifts to Obama for America are not tax deductible This email was sent to: [email] Update address | Unsubscribe

28

recipients

Obama - Biden --

Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet:

Donate $X or more today and get a car magnet

[url]

But hurry -- this offer's only good until midnight.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe

19

recipients



Before the midnight fundraising deadline, make a donation of $X or more and we'll send you a car magnet:

[url]

Hurry -- this offer expires at midnight your time.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email] Update address | Unsubscribe

17

recipients



I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

9

recipients



I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight.

Because you've saved your payment information, your donation will go through immediately:

SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

Or donate another amount:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

9

recipients

Obama - Biden --

Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet.

Donate $X or more today and get a car magnet

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

We'll ship your car magnet to the address we have on file for you.

But hurry -- this offer's only good until midnight your time.

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe

5

recipients



I want you to picture something for me:

On his first day as president, my opponent will begin pushing for corporations shipping jobs overseas to pay fewer taxes. He'll repeal the Affordable Care Act, and hand women's health care decisions over to their employers.

He'll turn us back toward the same policies that favored people like him and failed the rest of us.

That's just day one.

Not going to happen.

I need you with me today. Before tonight's fundraising deadline, please donate $X or more:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

4

recipients



I need you with me on this one.

Tonight's deadline is our biggest yet, and I need everyone pitching in.

Give $X or whatever you can:

[url]

Let's go,

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

4

recipients



This is Barack's last campaign.

If you're planning to chip in again before November, we'd both appreciate if you do so today.

Make a donation before the deadline at midnight your time. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

Joe

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address | Unsubscribe

2

recipients



Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $X or more right now:

[url]

Thank you, as always.

Barack



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

2

recipients

Get an Obama 2012 car magnet for just $X.

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe

--

Subject: Hey

From: info@barackobama.com

Sent: May 31, 2012, 11:00 a.m.


Obama for America

I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight:

[url]

Thank you,

Barack

Contributions or gifts to Obama for America are not tax deductible This email was sent to: [email] Update address | Unsubscribe

 

Compare variations

Subject: Hey

From: info@barackobama.com

Sent: May 31, 2012, 11:00 a.m.


Obama for America

I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight:

[url]

Thank you,

Barack

Contributions or gifts to Obama for America are not tax deductible This email was sent to: [email] Update address | Unsubscribe

Obama for America

I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight:

[url]

Thank you,

Barack

Contributions or gifts to Obama for America are not tax deductible This email was sent to: [email] Update address | Unsubscribe

Obama - Biden --

Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet:

Donate $X or more today and get a car magnet

[url]

But hurry -- this offer's only good until midnight.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe



Before the midnight fundraising deadline, make a donation of $X or more and we'll send you a car magnet:

[url]

Hurry -- this offer expires at midnight your time.

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email] Update address | Unsubscribe



I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



I need your help today.

Tonight is the May fundraising deadline, and it matters.

Please donate $X or more before midnight.

Because you've saved your payment information, your donation will go through immediately:

SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

• SINGLE-CLICK DONATE: $X

Or donate another amount:

[url]

Thank you,

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe

Obama - Biden --

Before tonight's fundraising deadline, donate $X or more and we'll send you a car magnet.

Donate $X or more today and get a car magnet

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

-- QUICK DONATE: $X

Or donate another amount:

[url]

We'll ship your car magnet to the address we have on file for you.

But hurry -- this offer's only good until midnight your time.

Obama for America

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe



I want you to picture something for me:

On his first day as president, my opponent will begin pushing for corporations shipping jobs overseas to pay fewer taxes. He'll repeal the Affordable Care Act, and hand women's health care decisions over to their employers.

He'll turn us back toward the same policies that favored people like him and failed the rest of us.

That's just day one.

Not going to happen.

I need you with me today. Before tonight's fundraising deadline, please donate $X or more:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address| Unsubscribe



I need you with me on this one.

Tonight's deadline is our biggest yet, and I need everyone pitching in.

Give $X or whatever you can:

[url]

Let's go,

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe



This is Barack's last campaign.

If you're planning to chip in again before November, we'd both appreciate if you do so today.

Make a donation before the deadline at midnight your time. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

• QUICK DONATE: $X

Or donate another amount:

[url]

Joe

[url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to:

Update address | Unsubscribe



Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $X or more right now:

[url]

Thank you, as always.

Barack



Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

Get an Obama 2012 car magnet for just $X.

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

Update address| Unsubscribe

--