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Reverse-Engineering the 2012 Campaign

On TV

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2 email variations

52

recipients



Obama for America

Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $15 or more right now:

[url]

Thank you, as always.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe

7

recipients



There are some people in Washington who think we don't have it in us.

They're on TV or in the newspapers saying that 2008 was some kind of fluke -- that we're off our game, or that we just aren't committed to finishing what we started.

These are some of the same people who have underestimated us before.

Tonight's fundraising deadline is an excellent time to show them exactly what we're capable of.

Chip in what you can before midnight:

[url]

Thanks,

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe

Subject: Hey again

From: info@barackobama.com

Sent: May 31, 2012, 8:39 a.m.




Obama for America

Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $15 or more right now:

[url]

Thank you, as always.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe

 

Compare variations

Subject: Hey again

From: info@barackobama.com

Sent: May 31, 2012, 8:39 a.m.




Obama for America

Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $15 or more right now:

[url]

Thank you, as always.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe



Obama for America

Think about this: Today, our opponent is facing the same fundraising deadline we are.

But the people I'm counting on at this crucial moment could not be more different.

He's relying on high-powered special-interest groups and a TV personality who's spent the last week questioning where I was born.

Our campaign is built by millions of ordinary Americans chipping in what they can, when they can.

Will you help out before midnight? Make a donation of $15 or more right now:

[url]

Thank you, as always.

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: address | Unsubscribe



There are some people in Washington who think we don't have it in us.

They're on TV or in the newspapers saying that 2008 was some kind of fluke -- that we're off our game, or that we just aren't committed to finishing what we started.

These are some of the same people who have underestimated us before.

Tonight's fundraising deadline is an excellent time to show them exactly what we're capable of.

Chip in what you can before midnight:

[url]

Thanks,

Barack

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email]

Update address | Unsubscribe