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Reverse-Engineering the 2012 Campaign

High five!

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

6 email variations

27

recipients

Obama - Biden

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X.50 -- Your most recent donation was on this date: September 27, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today. High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

19

recipients

Obama - Biden --

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was on this date: September 20, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

19

recipients

Obama - Biden Friend --

More than 4 million Americans have stepped up to build this campaign for President Obama.

-- As of this date: October 18, 2012 -- Your most recent online donation: $X -- Total you've donated online for the 2012 campaign cycle: $X -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on you to get on board and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today.

High five!

[url]

Obama for America

-------- If you have donated, but it's not reflected above, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

7

recipients



Obama - Biden

More than 4 million Americans have stepped up to build this campaign for President Obama.

According to our records associated with this exact email address, it looks like you made a donation to the 2008 campaign, but haven't yet this time:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was on this date: May 20, 2009 -- Suggested donation today: $X

Now, that may be because you gave using a different email address -- if we've got this wrong, we apologize.

But you should know that there simply aren't many chances left to step up. With just 18 days to go, President Obama is counting on 2008 supporters like you to get on board and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- _donate $X or more today. _

High five!

_[url] _

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

3

recipients



I've spent too much time today trying to think of the right way to say "thank you."

I give up. THANK YOU for everything you've done for President Obama -- this week, or at any point over the last 18 months.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- On this date: October 11, 2012

This race is extremely close, and winning comes down to what we can do in these last 18 days. I want to win, don't you?

Let's just say ... if you're planning to chip in again before this election is over, it matters more today than it will tomorrow.

Donate $X or more today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

I want you to take a look at this, this past Wednesday's FEC deadline, we're putting together the last big report before Election Day, and this is what you've done so far with this email address :

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- On this date: August 28, 2012

It's on each of us to make sure we don't wake up on November 7th thinking, "Did I do everything I could?"

I can't answer that question for you. I can only tell you what you already know -- there is so much on the line in this election and we can't afford to let up or relax.

If you can dig a little deeper to help President Obama keep moving this country forward, chip in $X or more now:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Contributions or gifts to Obama for America are not tax deductible.

Subject: High five!

From: Obama for America [mailto:info@barackobama.com]

Sent: Oct. 19, 2012, 12:40 p.m.


Obama - Biden

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X.50 -- Your most recent donation was on this date: September 27, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today. High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: High five!

From: Obama for America [mailto:info@barackobama.com]

Sent: Oct. 19, 2012, 12:40 p.m.


Obama - Biden

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X.50 -- Your most recent donation was on this date: September 27, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today. High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X.50 -- Your most recent donation was on this date: September 27, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today. High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Thank you.

According to our records associated with this exact email address, you're one of the more than 4 million Americans who've stepped up to build this campaign for President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was on this date: September 20, 2012 -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on his most committed supporters -- you -- to dig deeper and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X today.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

High five!

[url]

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden Friend --

More than 4 million Americans have stepped up to build this campaign for President Obama.

-- As of this date: October 18, 2012 -- Your most recent online donation: $X -- Total you've donated online for the 2012 campaign cycle: $X -- Suggested donation today: $X

With just 18 days to go, President Obama is counting on you to get on board and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- donate $X or more today.

High five!

[url]

Obama for America

-------- If you have donated, but it's not reflected above, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Obama - Biden

More than 4 million Americans have stepped up to build this campaign for President Obama.

According to our records associated with this exact email address, it looks like you made a donation to the 2008 campaign, but haven't yet this time:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was on this date: May 20, 2009 -- Suggested donation today: $X

Now, that may be because you gave using a different email address -- if we've got this wrong, we apologize.

But you should know that there simply aren't many chances left to step up. With just 18 days to go, President Obama is counting on 2008 supporters like you to get on board and bring this home.

If you're proud to be on the President's team, give him a virtual high five -- _donate $X or more today. _

High five!

_[url] _

Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



I've spent too much time today trying to think of the right way to say "thank you."

I give up. THANK YOU for everything you've done for President Obama -- this week, or at any point over the last 18 months.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- On this date: October 11, 2012

This race is extremely close, and winning comes down to what we can do in these last 18 days. I want to win, don't you?

Let's just say ... if you're planning to chip in again before this election is over, it matters more today than it will tomorrow.

Donate $X or more today:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

I want you to take a look at this, this past Wednesday's FEC deadline, we're putting together the last big report before Election Day, and this is what you've done so far with this email address :

-- Total you've donated for the 2012 campaign cycle: $X -- Your most recent donation was: $X -- On this date: August 28, 2012

It's on each of us to make sure we don't wake up on November 7th thinking, "Did I do everything I could?"

I can't answer that question for you. I can only tell you what you already know -- there is so much on the line in this election and we can't afford to let up or relax.

If you can dig a little deeper to help President Obama keep moving this country forward, chip in $X or more now:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

-------- If we got your most recent donation wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

Contributions or gifts to Obama for America are not tax deductible.