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Reverse-Engineering the 2012 Campaign

Holy moly!!!

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2 email variations

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recipients



CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone. We could actually hit 10 million before midnight. Will you chip in $X right now -- and strengthen this campaign when it matters most?

[url]

Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan B --

CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone -- including the one you made not too long ago. Thanks so much for being part of this.

We could actually hit 10 million before midnight. Will you make another donation of $X right now -- and make this campaign even stronger when it matters most?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Holy moly!!!

From: info@barackobama.com

Sent: Sept. 30, 2012, 8:15 p.m.




CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone. We could actually hit 10 million before midnight. Will you chip in $X right now -- and strengthen this campaign when it matters most?

[url]

Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: Holy moly!!!

From: info@barackobama.com

Sent: Sept. 30, 2012, 8:15 p.m.




CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone. We could actually hit 10 million before midnight. Will you chip in $X right now -- and strengthen this campaign when it matters most?

[url]

Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone. We could actually hit 10 million before midnight. Will you chip in $X right now -- and strengthen this campaign when it matters most?

[url]

Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "[url]" Susan B --

CAN YOU BELIEVE IT??

This deadline at midnight tonight marks the end of THE. LAST. FUNDRAISING. QUARTER. EVER. !!!

Well, for President Obama at least. I'm guessing the FEC will keep doing their thing.

And you know what? Maybe it's the sleep deprivation talking, but I'm feeling pretty nostalgic. We are getting SO CLOSE to Election Day -- and these moments always reveal just how amazing you all are.

Proof: We're already at 9,950,540 grassroots donations since January alone -- including the one you made not too long ago. Thanks so much for being part of this.

We could actually hit 10 million before midnight. Will you make another donation of $X right now -- and make this campaign even stronger when it matters most?

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url] Holy moly. What a ride. Thanks for coming along.

Rufus

Rufus Gifford National Finance Director Obama for America

Contributions or gifts to Obama for America are not tax deductible.