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Reverse-Engineering the 2012 Campaign

How this ends:

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The model for this email is
  • weak
  • relatively accurate
  • accurate
accurate,
and found it may have been targeted based on donation signal*.
 

3 email variations

25

recipients



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X or more to close the gap and finish strong:

[url]

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X or more today:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

16

recipients



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X to close the gap and finish strong.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X today:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

13

recipients



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this election.

Please, don't wait any longer -- I need you to make a donation of $X or more to close the gap and finish strong.

I know I've asked a lot of you. Today will be one of the last chances we get to affect the outcome of this race, and I'm counting on your response.

No matter how this ends, on Election Night I'll get up on stage and thank everyone for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

That will only happen if you get on board and chip in what you can. Please donate $X or more today:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: How this ends:

From: info@barackobama.com

Sent: Nov. 1, 2012, 10:30 a.m.




We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X or more to close the gap and finish strong:

[url]

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X or more today:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: How this ends:

From: info@barackobama.com

Sent: Nov. 1, 2012, 10:30 a.m.




We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X or more to close the gap and finish strong:

[url]

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X or more today:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X or more to close the gap and finish strong:

[url]

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X or more today:

[url]

Barack

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this I need you to make a donation of $X to close the gap and finish strong.

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

I know I've asked a lot of you.

No matter how this ends, on Election Night I'll get up on stage and thank you for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

Please donate $X today:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



We got outraised pretty badly in the first half of this past month by Mitt Romney and the Republicans, giving them a $X million edge on us.

We don't know what kind of impact it will have in the final days of a tight race, but we still have time to fight back and make sure it will not be a decisive factor in this election.

Please, don't wait any longer -- I need you to make a donation of $X or more to close the gap and finish strong.

I know I've asked a lot of you. Today will be one of the last chances we get to affect the outcome of this race, and I'm counting on your response.

No matter how this ends, on Election Night I'll get up on stage and thank everyone for all the time and effort and hard-earned dollars you've put into this. But I also want to be able to tell our country that our hard work paid off, and that we will continue moving forward for four more years.

That will only happen if you get on board and chip in what you can. Please donate $X or more today:

[url]

Barack

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

*Donation signal: the average donation amount a campaign asked for across all of the emails a user received. Read about how we find targeting »