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Reverse-Engineering the 2012 Campaign

How we handle being outspent

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2 email variations

6

recipients

--

At midnight, Mitt Romney and the Republicans will probably have outraised us in June, as they did in May by more than $X million .

Here's how we handle this:

First, we're smarter about how we spend. We're building our ground game.

Second, and this is important: We pick up the pace. Every person matters -- especially you.

Grassroots campaigns are only as strong as the people behind them. And if we can't make this work, then we're handing this election -- and all future elections -- to the special interests, the super PACs, and the ultra-wealthy few.

Before midnight your time, please chip in $X or more:

[url]

Thank you.

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

2

recipients



image: Obama - Biden Joseph --

If you live in a swing state and own a TV, I'm sorry.

You're getting blitzed by Romney and his super PACs' negative ads all day,

every day, from now until November.

Here's who to thank: special interests, super PACs, anonymous billionaires,

and corporations who think they can buy their way to the White House. Oh,

and Mitt Romney -- for staking his campaign on how much he can trash us on

TV.

Here's how to thank them: Make a donation to this grassroots campaign

today -- before our critical midnight deadline.

We're staking this race on you.

We're up against a major fundraising deadline at midnight, and what we have

in the bank come Monday will tell us if we're ready to battle those ads

with a strong ground game.

Show Romney and his backers how it's done. Make a donation today:

[url]

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe

Subject: How we handle being outspent

From: info@barackobama.com

Sent: June 30, 2012, 1:45 p.m.


--

At midnight, Mitt Romney and the Republicans will probably have outraised us in June, as they did in May by more than $X million .

Here's how we handle this:

First, we're smarter about how we spend. We're building our ground game.

Second, and this is important: We pick up the pace. Every person matters -- especially you.

Grassroots campaigns are only as strong as the people behind them. And if we can't make this work, then we're handing this election -- and all future elections -- to the special interests, the super PACs, and the ultra-wealthy few.

Before midnight your time, please chip in $X or more:

[url]

Thank you.

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

 

Compare variations

Subject: How we handle being outspent

From: info@barackobama.com

Sent: June 30, 2012, 1:45 p.m.


--

At midnight, Mitt Romney and the Republicans will probably have outraised us in June, as they did in May by more than $X million .

Here's how we handle this:

First, we're smarter about how we spend. We're building our ground game.

Second, and this is important: We pick up the pace. Every person matters -- especially you.

Grassroots campaigns are only as strong as the people behind them. And if we can't make this work, then we're handing this election -- and all future elections -- to the special interests, the super PACs, and the ultra-wealthy few.

Before midnight your time, please chip in $X or more:

[url]

Thank you.

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe

--

At midnight, Mitt Romney and the Republicans will probably have outraised us in June, as they did in May by more than $X million .

Here's how we handle this:

First, we're smarter about how we spend. We're building our ground game.

Second, and this is important: We pick up the pace. Every person matters -- especially you.

Grassroots campaigns are only as strong as the people behind them. And if we can't make this work, then we're handing this election -- and all future elections -- to the special interests, the super PACs, and the ultra-wealthy few.

Before midnight your time, please chip in $X or more:

[url]

Thank you.

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address | Unsubscribe



image: Obama - Biden Joseph --

If you live in a swing state and own a TV, I'm sorry.

You're getting blitzed by Romney and his super PACs' negative ads all day,

every day, from now until November.

Here's who to thank: special interests, super PACs, anonymous billionaires,

and corporations who think they can buy their way to the White House. Oh,

and Mitt Romney -- for staking his campaign on how much he can trash us on

TV.

Here's how to thank them: Make a donation to this grassroots campaign

today -- before our critical midnight deadline.

We're staking this race on you.

We're up against a major fundraising deadline at midnight, and what we have

in the bank come Monday will tell us if we're ready to battle those ads

with a strong ground game.

Show Romney and his backers how it's done. Make a donation today:

[url]

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

image: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

This email was sent to: [email]

Update address|

Unsubscribe