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Reverse-Engineering the 2012 Campaign

I bet you're registered - but what about your friends?

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

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recipients



Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in California is today, October 22nd. If you're not registered, you can do it in a matter of minutes at [url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients



You're already a member of Dashboard, our campaign's online field office -- thanks for being a part of it. But have you really seen this thing in action?

There's already 72 volunteers from organizing on Dashboard now -- and they're waiting for you, . So get in there today and find an event to join this weekend.

Then, while you're waiting for the weekend to come, check out the campaign's call tool and reach out to a few voters over the phone.

is fired up and determined to see President Obama and other Democrats re-elected, so they're making calls, having conversations with voters at their front doors, and connecting with folks to make sure they go to the polls and vote for our guy. They're making a real difference in this election, and you can, too.

If you've been wondering what's the best way to get started, your team is going to be hitting the streets and working to get out the vote this weekend -- so this is literally the best possible time to touch base.

Hop on Dashboard and find an event now:

[url]

And connect with some voters in just seconds using our online call tool:

[url]

This election is going to come down to the wire. I hope you can join us for the race to the finish line.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

2

recipients



Thanks for all your hard work lately for President Obama's grassroots campaign. Whether you signed up to have some conversations with voters at their front doors, made some phone calls, or used Dashboard, our online organizing hub, to get the inside scoop on grassroots events happening in Doral -- you're amazing.

Now, I know I don't need to tell you how much your help matters -- because you already know.

With just 15 days to go until Election Day, there isn't a better time to get the people you care about to join you out there -- and help push us through to the finish.

Invite your friends and family to join Dashboard and get involved right now.

You know from organizing with Doral 2 how much it matters to have new faces join up for these last weeks.

I bet your friends and family will make a huge difference on their local teams. They just need a nudge from someone like you to get them started.

Help step up our grassroots organizing efforts for the home stretch -- and invite your friends and family to connect on Dashboard today:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Subject: I bet you're registered - but what about your friends?

From: info@barackobama.com

Sent: Oct. 22, 2012, 2:46 p.m.




Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in California is today, October 22nd. If you're not registered, you can do it in a matter of minutes at [url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

 

Compare variations

Subject: I bet you're registered - but what about your friends?

From: info@barackobama.com

Sent: Oct. 22, 2012, 2:46 p.m.




Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in California is today, October 22nd. If you're not registered, you can do it in a matter of minutes at [url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Because you joined up with this campaign, I bet you're someone who cares a lot about whether we can keep our country moving forward, and keep President Obama in the White House for four more years.

So you should know: Time is running out to get registered to vote.

You've probably registered. But how about the people in your life?

Use our handy app to reach out to your friends and family -- especially those who live in battleground states -- and ask them to check their registration:

[url]

Every vote matters, and it's up to folks like you who care about this election to turn them out -- so let's get it done.

Remind your friends and family to register to vote now:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

P.S. -- The registration deadline in California is today, October 22nd. If you're not registered, you can do it in a matter of minutes at [url]

--------------------------------------------------------------------- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now:

[url]

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



You're already a member of Dashboard, our campaign's online field office -- thanks for being a part of it. But have you really seen this thing in action?

There's already 72 volunteers from organizing on Dashboard now -- and they're waiting for you, . So get in there today and find an event to join this weekend.

Then, while you're waiting for the weekend to come, check out the campaign's call tool and reach out to a few voters over the phone.

is fired up and determined to see President Obama and other Democrats re-elected, so they're making calls, having conversations with voters at their front doors, and connecting with folks to make sure they go to the polls and vote for our guy. They're making a real difference in this election, and you can, too.

If you've been wondering what's the best way to get started, your team is going to be hitting the streets and working to get out the vote this weekend -- so this is literally the best possible time to touch base.

Hop on Dashboard and find an event now:

[url]

And connect with some voters in just seconds using our online call tool:

[url]

This election is going to come down to the wire. I hope you can join us for the race to the finish line.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.



Thanks for all your hard work lately for President Obama's grassroots campaign. Whether you signed up to have some conversations with voters at their front doors, made some phone calls, or used Dashboard, our online organizing hub, to get the inside scoop on grassroots events happening in Doral -- you're amazing.

Now, I know I don't need to tell you how much your help matters -- because you already know.

With just 15 days to go until Election Day, there isn't a better time to get the people you care about to join you out there -- and help push us through to the finish.

Invite your friends and family to join Dashboard and get involved right now.

You know from organizing with Doral 2 how much it matters to have new faces join up for these last weeks.

I bet your friends and family will make a huge difference on their local teams. They just need a nudge from someone like you to get them started.

Help step up our grassroots organizing efforts for the home stretch -- and invite your friends and family to connect on Dashboard today:

[url]

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Time is running out to do the work it'll take to win. Please donate to the Obama Victory Fund now.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible. The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.