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Reverse-Engineering the 2012 Campaign

I can’t wait

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2 email variations

20

recipients

To view this email as a web page, go here.

I can't wait to find out who Mitt will choose as his running mate. I'm just as excited as everyone else to meet the other half of America's Comeback Team!

In just a few short hours one lucky supporter will win the remarkable opportunity to meet Mitt and his VP pick in person. Don't miss out!

Enter now at: [url]

It's history in the making -- and this could be your chance to be part of it.

Thanks and good luck!

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

18

recipients

To view this email as a web page, go here.

With the convention approaching quickly, the campaign is really picking up speed. And when we're moving at this pace, I cherish any opportunity to step back and meet supporters like you.

That's why I'm looking forward to meeting the winners of this contest, and I hope you'll enter for your chance to join me and my choice for VP for this extraordinary opportunity.

Enter now at: [url]

Thanks again for your support. I wouldn't be on my way to Tampa without people like you.

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer

Subject: I can’t wait

From: Ann Romney [mailto:info@mittromney.com]

Sent: Aug. 9, 2012, 4:11 a.m.


To view this email as a web page, go here.

I can't wait to find out who Mitt will choose as his running mate. I'm just as excited as everyone else to meet the other half of America's Comeback Team!

In just a few short hours one lucky supporter will win the remarkable opportunity to meet Mitt and his VP pick in person. Don't miss out!

Enter now at: [url]

It's history in the making -- and this could be your chance to be part of it.

Thanks and good luck!

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

 

Compare variations

Subject: I can’t wait

From: Ann Romney [mailto:info@mittromney.com]

Sent: Aug. 9, 2012, 4:11 a.m.


To view this email as a web page, go here.

I can't wait to find out who Mitt will choose as his running mate. I'm just as excited as everyone else to meet the other half of America's Comeback Team!

In just a few short hours one lucky supporter will win the remarkable opportunity to meet Mitt and his VP pick in person. Don't miss out!

Enter now at: [url]

It's history in the making -- and this could be your chance to be part of it.

Thanks and good luck!

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

To view this email as a web page, go here.

I can't wait to find out who Mitt will choose as his running mate. I'm just as excited as everyone else to meet the other half of America's Comeback Team!

In just a few short hours one lucky supporter will win the remarkable opportunity to meet Mitt and his VP pick in person. Don't miss out!

Enter now at: [url]

It's history in the making -- and this could be your chance to be part of it.

Thanks and good luck!

Ann Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url]

Victory_Disclaimer

To view this email as a web page, go here.

With the convention approaching quickly, the campaign is really picking up speed. And when we're moving at this pace, I cherish any opportunity to step back and meet supporters like you.

That's why I'm looking forward to meeting the winners of this contest, and I hope you'll enter for your chance to join me and my choice for VP for this extraordinary opportunity.

Enter now at: [url]

Thanks again for your support. I wouldn't be on my way to Tampa without people like you.

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click here. To enter without making a contribution, click here. Void where prohibited. The Promotion begins on Monday, August 6, 2012 at 12:01am Eastern Daylight Time and ends on Friday, August 10, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Friday, August 10, 2012. One 1 winner will receive the following Prize: one 1 round-trip coach class plane ticket within the continental United States on a date and to a Destination to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at the Destination, with an approximate retail value of $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the Official Rules. The Sponsor is Romney Victory Inc., PO Box 149757, Boston, MA 02114.

[url] Victory_Disclaimer