ProPublica

Journalism in the Public Interest

Cancel

Message Machine

Reverse-Engineering the 2012 Campaign

I don't want to lose because of this:

Did you get a version of this email, or any other campaign email? Join this project to see how political campaigns are targeting you by forwarding it to emails@messagemachine.propublica.org. If you're already signed up, log in.

 

2 email variations

21

recipients

Obama - Biden thanks. You're pretty great.

Here's why: According to our records associated with this exact email address, you're one of the more than 4.2 million people who've pitched in to support President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: September 27, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Seriously, thank you. But listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and I mean EVERY SINGLE ONE -- digging a little deeper and giving everything we can.

Chip in $X before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

9

recipients



Listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and that means you, my friend -- stepping up and taking ownership of this campaign.

Chip in $X or more before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Subject: I'm not going to sugarcoat this:

From: info@barackobama.com

Sent: Oct. 30, 2012, 6:28 p.m.


Obama - Biden thanks. You're pretty great.

Here's why: According to our records associated with this exact email address, you're one of the more than 4.2 million people who've pitched in to support President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: September 27, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Seriously, thank you. But listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and I mean EVERY SINGLE ONE -- digging a little deeper and giving everything we can.

Chip in $X before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: I'm not going to sugarcoat this:

From: info@barackobama.com

Sent: Oct. 30, 2012, 6:28 p.m.


Obama - Biden thanks. You're pretty great.

Here's why: According to our records associated with this exact email address, you're one of the more than 4.2 million people who've pitched in to support President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: September 27, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Seriously, thank you. But listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and I mean EVERY SINGLE ONE -- digging a little deeper and giving everything we can.

Chip in $X before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden thanks. You're pretty great.

Here's why: According to our records associated with this exact email address, you're one of the more than 4.2 million people who've pitched in to support President Obama:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: September 27, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

You're one of the campaign's most committed supporters. Because you've saved your payment information, your donation will go through immediately. It matters more today than it will later:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount.

Seriously, thank you. But listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and I mean EVERY SINGLE ONE -- digging a little deeper and giving everything we can.

Chip in $X before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or the Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Listen -- we're not there yet, and I'm not one to sugarcoat things.

Mitt Romney and the Republicans entered the last leg of this campaign with $X million more in the bank than us. That's a problem, no matter where the polls stand.

It is simply not an option in my mind to come this far just to have the other side buy this election at the very last minute. We have the momentum in this race, but it's going to take every single one of us -- and that means you, my friend -- stepping up and taking ownership of this campaign.

Chip in $X or more before our final budget deadline at the end of the week yep, you heard right to make sure we can give our amazing organizers and volunteers what they need for these last, and most important, seven days:

[url]

Here's to waking up on November 7th with no regrets.

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- Two supporters and their guests will be flown out to Chicago next week to meet President Obama and watch his Election Night speech from the front row. Any donation you make before tomorrow at midnight automatically enters you to win the trip -- so chip in today.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 31, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.